Procter & Gamble (NYSE:PG) announced Friday that Pantene, the #1 most awarded haircare brand*, is introducing a novel approach to tackle shedding hair with the new Abundant & StrongCollection. This three-step system reduces hair loss by up to 85% and promotes stronger, denser hair with clinically proven, dermatologist-tested antioxidant technology. After eight weeks, the system helps retain more than 6,000 strands at the root. It works by addressing an often-overlooked cause of thinning - scalp oxidative stress.
This morning’s news release goes on to say that “Pantene understands that for the 2 out of 3 women concerned with hair loss, the experience can be an emotional journey marked by trial, error, and a lack of affordable, effective solutions. That’s why the brand is proud to introduce this innovative solution that’s accessible to everyone and doesn’t come with a $180 price tag.”
While some causes of hair loss are out of our control, scalp oxidative stress is one we can effectively address,” said Jeni Thomas, Ph.D, Global Principal Scientist for Pantene. “With Abundant & Strong, Pantene brings rigorous clinical research and dermatologist-tested technology to women everywhere who want to increase hair density and grow healthier hair.”
The Abundant & Strong Collection includes a shampoo, conditioner, and daily scalp serum that works together by improving root and length retention. This system delivers visible improvements in hair density in as little as six weeks.
PG opened Friday trading up 45 cents to $148.68.
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