SharkNinja, Inc. (NYSE: SN), a global product design and technology company, today announced that Heidi Klum – supermodel, producer and Emmy®-winning television personality – has joined the SharkNinja Neighborhood as its newest global brand ambassador with a focus on the EMEA markets, including Germany.
“As an iconic multihyphenate with a global following,” reads this morning’s news release, “Klum becomes the latest powerhouse personality to join SharkNinja’s rapidly expanding ambassador ecosystem, which includes Kevin Hart, Tom Brady and several more.
“Together, this roster reflects SharkNinja’s ongoing commitment to pairing cutting-edge innovation with influential cultural voices who inspire and connect authentically with consumers.”
“We are thrilled to welcome Heidi Klum to the SharkNinja Neighborhood,” said SharkNinja CEO Mark Barrocas. “Heidi has a unique ability to elevate everyday moments with style and authenticity - while staying relatable and fun - making her the perfect partner to showcase how our performance-driven products make life easier for people constantly on the go.”
The partnership kicked off this past weekend, where Heidi Klum and Kevin Hart were spotted using the Shark Beauty CryoGlow, recently crowned the #1 Skincare Facial Device in the U.S.1. The collaboration will continue throughout the year with a series of campaign touchpoints as part of the SharkNinja Neighbors series, spotlighting Klum in her everyday routine as she shares her personal lineup of favorite SharkNinja products.
SN shares popped $1.71, or 1.6%, to $171.05.
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