Kohl’s (NYSE: KSS) shares folded to begin Wednesday. The organization is making shopping easier by focusing on the brands, styles, and sizes families need to start the school year off right. From national favorites like Nike and Levi’s to By Kohl’s brands such as SO, Tek Gear, FLX, and Jumping Beans, Kohl’s combines the trends kids want with the quality and affordability parents expect, including thousands of products under $25.
Kohl’s is making it easier to shop with curated, style-led displays, clear signage, and new digital tools. Kohl’s new AI-powered shopping assistant is designed to give customers personalized product guidance, outfit inspiration, and recommendations throughout their back-to-school journey.
“Today's families are looking for more than just a back-to-school checklist — they want confidence that they're making the right choices for their kids and their budgets,” said Christie Raymond, Kohl’s chief marketing officer.
“By focusing on the brands and styles kids are excited to wear and delivering the quality and value parents expect, we’re making sure families can count on Kohl’s for what they need most.”
From kid-approved brands and on-trend styles to everyday essentials and dorm must-haves, Kohl’s offers everything families need to conquer the school year.
KSS shares gave back 49 cents, or 2.9%, to $16.26.
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