Abercrombie & Fitch (NYSE:ANF) today announced the next evolution of its multi-year partnership with the National Football League ahead of the 2026 season. As an Official Fashion Partner of the NFL for the second year, Abercrombie will continue to deliver its signature NFL apparel with a fashion-first lens representing all 32 teams, host in-season activations designed to engage with fans and reach more customers around the globe with broadened product distribution.
The 2026 NFL by Abercrombie collection will be available to more fans than ever before. For the first time, the collection will be sold on NFLShop.com, in NFL stadium stores and on official team e-commerce sites and Fanatics.com, in addition to its existing home at Abercrombie stores and abercrombie.com.
The expansion is driven by a new partnership with Fanatics, the NFL’s e-commerce partner, who will use its broad reach across online and physical channels to broaden the overall product availability to fans.
“Abercrombie’s continued collaboration with the NFL,” reads this morning’s news release, “reflects the retailer’s strategy to grow its lifestyle brand through meaningful partnerships that meet customers whenever, wherever and however they shop for their important life moments.”
ANF shares captured $4.17, or 4%, Wednesday morning to $107.53.
Related Stories
