Gun maker loses fight to faith groups


The parent company of Smith & Wesson firearms lost a prolonged fight with religious groups and other shareholders who have been pushing it to consider a plan to help reduce the harmful effects of its products.

The investors, led by The Interfaith Center on Corporate Responsibility, presented a resolution on gun safety at American Outdoor Brand's annual shareholder meeting Tuesday, the same resolution it successfully passed at Sturm Ruger earlier this year. And the preliminary voting showed the shareholders also won this fight.

The proposal calls on American Outdoor Brands, Smith & Wesson's parent company, to put together a report on whether the gun maker is adequately addressing the risks that its products are associated with gun violence and to show evidence it is exploring ways to make safer guns and products to reduce this violence.

One nun who presented the proposal on behalf of the 11 shareholder groups that backed it, said the move could be key to the company's survival. Recent mass shootings in the U.S. have involved American Outdoor Brands products, she said, exposing the company and shareholders to boycotts, protests and negative publicity. Smith &

Wesson’s parent, American Outdoor Brands (NASDAQ: AOBC), she said, "is obligated to help find these solutions."

The company refused to respond to other shareholder questions about the proposal after the vote.

The gun safety debate grabbed national headlines once again earlier this year after a mass shooting at a high school in Florida left 17 people dead.

American Outdoor said before the vote that a report like the one described in the proposal isn't necessary because it already discloses its reputational and financial risks.

Shares in AOBC inched up half a cent to $15.46

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