It’s a big day in the world of up-and-coming content creators. Orlando-based IZEA Worldwide, Inc. (NASDAQ:IZEA) is joining forces with IRI®to launch InfluenceImpact, a new offering that allows IZEA clients to measure the impact of influencer marketing on retail sales.
InfluenceImpact is primarily designed for IZEA’s national consumer packaged goods (CPG) customers and provides them with actionable insights to optimize their influencer marketing spend. CPG is one of the largest sectors in North America, valued at $2 trillion in annual consumer spend.
IZEA operates IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators. IRI providers of big data, predictive analytics and forward-looking insights that help firms such as CPG, health care organizations, retailers and media companies grow their businesses.
The news registered strongly with investors, who bid IZEA’s stocks up 3.6 cents per share, or 9.6%, to 41.39 cents, on volume of more than 241,000 shares.
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