Ford Motor Co. (NYSE:F) has unveiled a new electric F-150 Lightning pick-up truck.
The highly anticipated truck resembles the automaker’s current F-150 but has unique exterior styling such as a closed-off grille and light bar across the front of the vehicle that connects its headlights.
Ford showed the pick-up truck during a tour by U.S. President Joe Biden of Ford’s Rouge Electric Vehicle Center in Dearborn, Michigan where the electric F-150 will be produced.
Ford has said the F-150 Lightning will be a true pick-up truck designed for commercial work, unlike expected lifestyle pickups such as the GMC (NYSE:GM) Hummer EV or Tesla (NASDAQ:TSLA) Cybertruck. It is expected to go on sale by the middle of next year (2022).
Biden toured the Ford facility to promote his agenda for American-made electric vehicles and $2 trillion infrastructure package that includes $174 billion to spur the development and adoption of electric vehicles.
Pick-up trucks are viewed as an important way to increase consumer adoption of electric vehicles because they’re the bestselling vehicles in North America. They’re also extremely important to fleet and commercial customers, expected to be among the largest purchasers of electric vehicles in coming years.
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