NextTrip, Inc. (NASDAQ:NTRP) shares were in plus territory Wednesday. The Sunrise, Fla.-based technology-forward travel and media company defining the intersection of travel, media and the creator economy, today announced the expansion of its JOURNY TV presence on YouTube, extending the Company's global travel media and content-to-commerce strategy across one of the world's largest video and television viewing platforms.
Available for subscription on YouTube at @JournyTV, the JOURNY TV channel has an initial audience of nearly 50,000 subscribers and 150 shows, episodes and authentic travel videos, spanning reality programming, documentaries, and films designed to entertain viewers and inspire their next journey.
The YouTube expansion adds another audience-development channel to JOURNY TV's growing global media footprint, which is expected to reach approximately 250 million connected TV, mobile and online viewers globally in 2026, targeting audiences across approximately 80 countries and more than a dozen major streaming and video platforms.
NextTrip is exploring opportunities to rapidly expand JOURNY TV's content and audience across YouTube through long-form programming, YouTube Shorts, destination content, creator collaborations and other formats.
“The Company,” to quote this morning’s news release, “believes an expanded YouTube presence can create additional opportunities across advertising, sponsorships, branded destination content and travel commerce, while supporting NextTrip's broader strategy of connecting travel inspiration with planning and booking.”
NTRP shares gathered five cents, or 4%, to $1.27.
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