[ACCESSWIRE]
Winners to Be Announced During the 2015 ERA Moxie Awards Gala on Thursday October 8 at the Wynn Las Vegas Hotel
WASHINGTON, DC / ACCESSWIRE / August 5, 2015 / Electronic Retailing Association (ERA) (www.retailing.org) has announced the nominees for the 2015 ERA Moxie Awards recognizing the best in television, radio, online, and mobile direct response marketing. The winners will be unveiled at the 2015 ERA Moxie Awards Gala on Thursday October 8 at the Wynn Hotel in Las Vegas.
"The past year has been a banner year for innovation and excellence in electronic and digital direct response marketing among our membership. As a result, it is quite a challenge having to cite the best in each category. We congratulate all nominees on this significant recognition of their work and look forward to seeing who will take home the coveted Moxie Awards at this year's gala," said Julie Coons, President and Chief Executive Officer of Electronic Retailing Association.
And the nominees are:
Best Long Form of the Year, Direct Response
IT Cosmetics
Guthy-Renker
Producer: Caudill & Associates
P90X3
Beachbody, LLC
Media Agency: HAVAS Edge
The Shark Powered LiftAway
Script to Screen
Direct Marketer: Euro-Pro Operating, LLC
Media Agency: Mercury Media
Best Short Form of the Year, Direct Response
Proactiv Plus: Personal Adam
Guthy-Renker
Producer: Lieberman Productions
Swifty Sharp
Hampton Direct, Inc.
Producer: Opfer Communications
Media Agency: Lockard & Wechsler Direct
Other Partners: Digital Target Marketing
There's a Better Way with Jillian Michaels and NordicTrack
The Magnificent 7 (M7 Labs)
Producer: Gary Pilla
Best Long Form of the Year, Brand Response
"#OmahaSteaksNight"
Script to Screen
Direct Marketer: Omaha Steaks, Inc.
Media Agency: Media Design Group
CTCA-Cancer Chronicles
HAVAS Edge
Direct Marketer: Cancer Treatment Centers of America
Waterpik Water Flosser
Waterpik
Producer: Mercury Media/GoConvergence
Media Agency: Mercury Media
Best Short Form of the Year, Brand Response
Christian Mingle - United in Faith
R2C Group
Tide HE Turbo
Quigley-Simpson
Direct Marketer: The Procter & Gamble Company
Waterpik Water Flosser
Waterpik
Producer: Mercury Media and Go Convergence
Media Agency: Mercury Media
Best Digital Marketing Campaign
"Anything is Possible" The Man, The Movement and The Legacy
Tristar Products, Inc.
Producer: Keith Mirchandani, Josef Lavi, Lucille Dehart, Norah Alberto
Other Partners: Pop Works, Inc.
Barton Publishing Diabetes Solution Kit with Governor Mike Huckabee
Result Advertising, Inc.
Direct Marketer: Barton Publishing, Inc.
HMR - Healthy Solutions at Home
Result HMR - Merck
Direct Marketer: HMR - Healthy Solutions
Producer: Sincbox and Mercury Media
Media Agency: Mercury Media
Best DR Radio Campaign
Barton Publishing Diabetes Solution Kit with Governor Mike Huckabee
Result Advertising, Inc.
Direct Marketer: Barton Publishing, Inc.
Life Changing Message
Somnetics International
Producer: Marketing Architects
Media Agency: Marketing Architects
Proactiv: I Think You're Beautiful
Guthy-Renker
Best DR Website Design
Generac
HAVAS Edge
Direct Marketer: Generac
Jillian Michaels BODYSHRED
GAIAM
Producer: Launch DRTV
Media Agency: HAVAS Edge
Other Partners: Empowered Media
Omaha Steaks
M2 Marketing and Management
Producer: Script to Screen
Best Financial Services Campaign
"GoNetSpend"
Script to Screen
Direct Marketer: NetSpend Corporation
Media Agency: HAVAS Edge
OnDeck
Urban Legend Productions
Media Agency: Kre8
The Hartford-How Long?
HAVAS Edge
Direct Marketer: The Hartford
Best Health Campaign
Miracle Ear - The Boss
R2C Group
Sono Bello-Science of Beauty
HAVAS Edge
Direct Marketer: Sono Bello
WonderFlex Pillow
Greenberg Direct
Direct Marketer: Greenberg Direct
Producer: Paul Greenberg
Best International DRTV Campaign
Oster Xpert
Omni Direct and Latin Directo
Direct Marketer: Jarden International
Producer: Latin Directo
Media Agency: Omni Direct
Proactiv Plus Japan
Guthy-Renker
Proactiv+ UK
Guthy-Renker
Producer: Lieberman Productions
Best Long Form, Beauty
IT Cosmetics
Guthy-Renker
Producer: Caudill & Associates
Murad Resurgence
Murad
Producer: Cort Howell Productions
Media Agency: HAVAS Edge
WEN 4
Guthy-Renker
Producer: Caudill & Associates
Best Short Form, Beauty
Proactiv Plus: Personal Adam
Guthy-Renker
Producer: Lieberman Productions
Proactiv Plus: Summer Glow Duo
Guthy-Renker
Producer: Lieberman Productions
Waterpik Water Flosser
Waterpik
Producer: Mercury Media and GoConverence
]Media Agency: Mercury Media
Best Long Form, Housewares
Philips Airfryer-Guilt Free Frying
HAVAS Edge
Direct Marketer: Philips
Producer: HAVAS Edge
Media Agency: HAVAS Edge
Ronco Ready Grill
Bluewater Media
Direct Marketer: Ronco
Producer: Bluewater Media
Other Partners: Bluewater Digital
The Shark Powered LiftAway Vacuum
Script to Screen
Direct Marketer: Euro-Pro Operating, LLC
Producer: Script to Screen
Best Short Form, Housewares
Nutri Ninja Auto-IQ
GoConvergence
Direct Marketer: Euro-Pro Operating, LLC
The Shark Powered LiftAway Vacuum
Script to Screen
Direct Marketer: Euro-Pro Operating, LLC
Toucan Can Opener
TeleBrands, Inc.
Producer: Kerrmercials
Best Long Form, Variety
Karcher - Good. Clean. Fun.
R2C Group
Telikin
Bluewater Media
Direct Marketer: Telikin
Producer: Bluewater Media
Media Agency: Bluewater Media
Worx Aerocart
Positec Tool Corporation
Direct Marketer: RW Direct
Producer: RW Direct
Other Partners: GoConvergence
Best Short Form, Variety
Balloon Bonanza
TeleBrands, Inc.
Producer: The Schwartz Group
Pocket Hose Top Brass
TeleBrands, Inc.
Producer: Mayhew Breen
Rockwell BladeRunner X2
GoConvergence
Direct Marketer: Positec
Producer: GoConvergence
Best Female Presenter
Jamie Kern for IT Cosmetics
Guthy-Renker
Producer: Caudill & Associates
There's a Better Way with Jillian Michaels and Nordictrack
The Magnificent 7 (M7 Labs)
Producer: Gary Pilla
Waterpik Water Flosser
Waterpik
Producer: Mercury Media and GoConvergence
Media Agency: Mercury Media
Best Male Presenter
Chaz Dean for WEN 4
Guthy-Renker
Direct Marketer: Guthy-Renker
Producer: Caudill & Associates
John Abdo for Wonderflex Pillow
Greenberg Direct, Inc.
Producer: Paul Greenberg
Pocket Hose Top Brass
Telebrands Inc
Producer: Mayhew Breen
Best Product Expert
Akos Jankura
TMGTV Inc.
Jamie Kern for IT Cosmetics
Guthy-Renker
Producer: Caudill & Associates
Maria McCool for Perfecter Ultra
Tristar Products, Inc.
Producer: Script to Screen/Tristar Products, Inc.
Media Agency: Cannella Response Television
Best Sports & Fitness Campaign
DailyBurn-Take Your Trainer
HAVAS Edge
Direct Marketer: DailyBurn
iFit Active POV
Icon Health and Fitness
Producer: HAVAS Edge
Media Agency: HAVAS Edge
Other Partners: Icon Fitness Studios
There's a Better Way with Jillian Michaels and Nordictrack
The Magnificent 7 (M7 Labs)
Producer: Gary Pilla
Best U.S. Hispanic Campaign
BodyLab by Jennifer Lopez
Basic Research
Producer: Launch DRTV
Murad Resurgence Hispanic
Murad
Producer: Hyphen Studios
Media Agency: Mercury Media
WellPoint - True or False
R2C Group
Best Long Form, People's Choice
"#OmahaSteaksNight"
Script to Screen
Direct Marketer: Omaha Steaks, Inc.
Producer: Script to Screen
Media Agency: Media Design Group
21 Day Fix
Beachbody, LLC
Other Partners: Bluewater Digital
Ronco Ready Grill
Bluewater Media
Direct Marketer: Ronco
Producer: Bluewater Media
Other Partners: Bluewater Digital
Best Short Form, People's Choice
Butter Express
Bluewater Media
Direct Marketer: Spark Innovators
Media Agency: Lockard & Weshler Direct
DraftKings-Training Camp
HAVAS Edge
Direct Marketer: DraftKings
VIP Singles
Two-D Productions
Direct Marketer: Instinct Marketing
About the Moxie Awards
The ERA Moxie Awards Gala is direct response marketing's premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet welcomes guests for a grand entrance. The Gala features live entertainment, exceptional dinner and superb company. For more information, visit site.retailing.org/d2c/moxie-awards-gala.
About the 2015 ERA D2C Convention
The Electronic Retailing Association's 2015 ERA D2C Convention is the 24th annual show where the industry's top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and network with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 130 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit www.retailing.org/d2c.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. For more information, please visit www.retailing.org.
CONTACT:
SSA Public Relations
David Syatt
david@ssapr.com
(818) 907-0500
SOURCE: Electronic Retailing Association