New Products from Cannabis Branding Experts Gaining Shopper Attention on Store Shelves

New cannabis-infused products continue to hit shelves in major markets across North America, and into Europe. This has led to major competition among products on store shelves coming from branding and packaging innovators such as The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF), Green Growth Brands (CSE:GGB) (OTC:GGBXF), Curaleaf Holdings, Inc. (CSE:CURA) (OTC:CURLF), Green Thumb Industries Inc. (CSE:GTII) (OTC:GTBIF), and 1933 Industries Inc. (CSE:TGIF) (OTC:TGIFF).

Much of this new cannabis wave is derived from an increase in availability of cannabis products, gaining approval in major markets.

One such market is Oregon, where Statista projects to be worth nearly $1 billion by 2022. Recently, The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) received final packaging approval from the Oregon Liquor Control Commission (OLCC) for 6 Wright & Well cannabis topicals and tinctures to be distributed in the Pacific Northwest state.

The initial 6 approved Wright & Well products are Be Chill Tincture (THC: Purple Hindu Kush, CBD: hemp source); Be Better CBD Tincture (CBD: hemp source); Be Better CBD Extra Strength Tincture (CBD: hemp source); Be Relieved Pain Gel (THC: Purple Hindu Kush, CBD: hemp source); Be Free Pain Balm (THC: Purple Hindu Kush, CBD: hemp source); and Be Loved Massage Oil (THC: Purple Hindu Kush, CBD: hemp source)

“The OLCC packaging approval is one of the most rigorous processes to complete before products can be legally manufactured and sold in Oregon,” said Penny Green, CEO of Yield Growth. “Now that we have successfully completed the process, we have cleared the final hurdle, and we expect manufacturing to be complete in early July, and sales to begin in late-July.”

The products will be distributed in Oregon by Nova Paths, an Oregon-based cannabis licensed distributor that has established relationships with over 400 licensed cannabis retail stores. Targeted towards wellness-minded consumers, the products incorporate the highest quality CBD, THC, hemp root oil and terpenes to support a healthy lifestyle.

The approval came on the heels of the company’s previous announcement of a line of cannabidiol (CBD) W&W products in California.

Yield Growth has seized upon the global CBD market as a huge opportunity. A new study from BDS Analytics and Arcview Market Research projected this segment of the cannabis market alone could be worth $20 billion by 2024. This figure is a significant jump from estimated retail sales of CBD products in 2018, which ranged from $600 million to $2 billion.

In order to gain attention from new customers as this market continues to open up, targeted branding like that of Wright & Well products is needed. As giant mainstream retail chains such as CVS Health, Kroger, and Walgreens work towards carrying more cannabis-infused products on their shelves, it’s innovation from the products’ manufacturers that will likely be seen as being increasingly important through this cannabis revolution.


Getting products noticed requires creativity, and taking advantage of every potential platform. Capitalizing on a monthly subscriber base of over 3 million, The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) tapped beauty community ipsy, for its Urban Juve line of CBD-infused beauty products.

Urban Juve’s hemp root oil products became available for purchase on Shopper, ipsy’s ecommerce marketplace and will be featured in ipsy’s new product showcase, Glam Bag.

Urban Juve’s distribution goes far beyond ipsy, as it recently was announced for distribution of products in Greece and Cyprus. Overall the line has signed over 110 retail locations to sell its products in North America, and is now available through e-commerce sales in China, the US, Japan, South Korea and Germany.

The Urban Juve line of products continues to grow, with the latest announcement of its new line of CBD-infused skin care products, dubbed Urban Juve CBD Skin Essentials. The full-spectrum CBD products is expected to officially launch in the fall, using Urban Juve’s proprietary hemp root oil to maximize skin renewal. Urban Juve Skin Essentials will launch with two initial products: CBD Face Oil, CBD Facial Serum.

"Healthy, vibrant, glowing skin is the result of making right skin care choices," said Bhavna Solecki, Director of Product Development at Urban Juve in the company’s accompanying press release. "Quality ingredients, thoughtfully formulated, ensure that your skin is nourished, supple and protected from environmental pollutants."

The new Urban Juve CBD products are formulated with the rarest, cleanest, most ethical and most expensive oils in the marketplace-and with the added benefit of organic, full-spectrum CBD distillate and Urban Juve's proprietary hemp root oil-the new products are unlike anything else on the market.

"We are seeing an incredible demand for CBD skin care products in the marketplace-from a wide range of customers. We're poised to make significant inroads in this space because we had the foresight to formulate CBD-compatible products from the beginning. Currently, we are working on a catalogue of more than 200 formulations," said Sandi Lesueur, President of Urban Juve. "We also have the right team in place. We have experience achieving massive growth for international cosmetics companies, so we are well-positioned to be a major force in the CBD skin care market."


Green Growth Brands (CSE:GGB) (OTC:GGBXF)

Earlier in June, Green Growth Brands boasted it had surpassed the opening of 50 CBD shops in just four months. Under its Seventh Sense brand, GGB began opening these retail locations back in mid-February. The rapid roll out continued, as the company still projects to open more than 200 such shops by the end of 2019. Within these shops, Seventh Sense products consist of over 100 SKUs across bath, body, face, therapeutic, and sleep categories.

Curaleaf Holdings, Inc. (CSE:CURA) (OTC:CURLF)

With a supply deal with major US pharmacy chain CVS Health, Curaleaf has access to one of the most prominent retail shelves in the country. The deal is set to see Curaleaf’s hemp products sold in 800 stores in 10 states. Should that relationship expand, CVS has more than 9,800 sotres in the United States. In an effort to help with the development of new products of the future, Curaleaf has also agreed to sponsor the University of Connecticut for industrial hemp research.

Green Thumb Industries Inc. (CSE:GTII) (OTC:GTBIF)

Green Thumb products are not only being featured in third-party dispensaries and stores (including the luxury retail High End store from Barneys New York), but in the company’s retail chain, Rise. Green Thumb recently announced the opening of its fifth Rise retail location in Pennsylvania, dubbed Rise Latrobe. Among Green Thumb’s portfolio of assets, is the recently acquired Beboe branded products, out of California, which are available in more than 125 retail locations in California and Colorado.

1933 Industries Inc. (CSE:TGIF) (OTC:TGIFF)

Canadian cannabis company 1933 Industries is witnessing successes in its US distribution strategy. As of mid-June, the company’s premium Canna Hemp brand of CBD wellness products is available in more than 800 retail outlets across 46 US states. This includes more than 200 mainstream outlets carrying the brand, which consists of a portfolio offering over 70 high-quality, hemp-based, CBD-infused products with a range of specific effects.

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