Overview:

2007 marks a new era for Clearly Canadian, the company spent much of '06 building the foundation for a turnaround which it is now putting into operation. From erasing its debt to having $5 million in the bank, the Company can now seize on the opportunity to implement a new marketing strategy along with a new product launch.

Distribution is through independent distributors that have strong niches in the Alternative Beverage market, Clearly Canadian feels it can gain deeper entry into desired markets through these channels. In addition, Clearly Canadian is actively looking to acquire other businesses in the organic snack food sector that will strengthen the distribution of its products. The Company becomes attractive to distributors by complementing its product entry into new markets via advertising through the company spokesperson, two-time reigning NBA/MVP Steve Nash.

The new products within the bottled water segment include a vitamin drink, an energy drink, a hydration drink as well as a reformulation of its flavored water drinks. The labeling is brilliant, by naming the vitamin drinks as "daily vitamin" and the energy drink as "daily energy" the company has positioned itself for strong repeat sales.

Clearly Canadian is widely credited with being a pioneer in starting the Alternative Beverage Industry in 1988. With the rollout of its revamped product line CCBEF is once again on the cutting edge of the next big thing for a growing number of health conscious consumers.

In the near future Clearly Canadian looks to dramatically increase revenues, diversify through acquisition, establish new distribution lines, expand into Asia and continue to streamline operations. These actions should help CCBEF's goal of getting back to the forefront of the alternative beverage industry a real possibility.

For Clearly Canadian's shareholders, the amount of revenue these new lines could produce should make a big splash with investors. Based on the Company's stock chart, there is already some accumulation taking place and Wall Street could be warming up to one of the best trading opportunities of 2007.

Investment Highlights:

• Enters 2007 debt free and with $5 million in cash.
• Announced the launch of our new non-carbonated Natural Enhanced Waters: dailyEnergy, dailyVitamin and dailyHydration, a certified organic essence water. These new Natural Enhanced Waters are low or zero-calorie, flavorful, health conscious offerings with no preservatives or artificial sweeteners. The New Era for Clearly Canadian has begun.
• For '07 the Company plans to actively pursue acquisition opportunities to strengthen its foothold in the beverage sector and diversify into the complementary organic snack sector.
• Signed two-time reigning NBA/MVP Steve Nash to a three year contract as Company spokesperson.
• Strong brand recognition, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide.
• Is exploring licensing agreements to include the Clearly Canadian name on a variety of other products.
• Plans expansion of its products into Asia.
• Signed a distribution agreement with Intrastate Distributors, for distribution of Clearly Canadian brands in Michigan.
• In its continuing efforts to strengthen its distribution system, Clearly Canadian is establishing a network of strong independent distribution partners focused on growth in the alternative beverage sector.
• Clearly Canadian's enhanced water and energy drinks boast of all-natural flavors and no preservatives in keeping with healthier diet trends.
• The “New Age Beverage” segment has been showing exponential growth since the 1990’s and is now estimated to be a $14 billion industry.
• Sales and marketing talent includes personnel with experience managing national brands such as Snapple, Yoo-Hoo and Weight Watchers.
• Strong management team has completed corporate restructuring resulting in significantly lower fixed administrative and infrastructure cost and much improved operating margins.

Profile:

Clearly Canadian (CCBEF) Based in Vancouver, Canada. CCBEF is a leading producer of premium beverages, including Clearly Canadian Sparkling Flavored Waters, Clearly Canadian Daily Vitamin Waters and Clearly Canadian Daily Energy Waters, which are distributed in the United States, Canada, the Caribbean, Korea, Indonesia, and other countries.

The Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Its products are considered “new age” beverages, a category which became identifiable in the mid-1980s. New age beverages are distinguishable from traditional soft drinks in that they generally contain natural ingredients, less sugar, and less or no carbonation. Clearly Canadian's sparkling waters boast of all-natural flavors and no preservatives in keeping with healthier diet trends without sacrificing the same great taste experience that Clearly Canadian consumers have come to expect.

CCBEF has three wholly-owned subsidiaries: CC Beverage (U.S.) Corporation; Clearly Canadian Beverage (International) Corporation; and Blue Mountain Springs Ltd.

Strategy:

Clearly Canadian is focused on creating new premium beverage brands, developing product extensions and reformulations for existing brands and strengthening the distribution network for its products.

Clearly Canadian's restructuring plan, designed to support the renaissance of Clearly Canadian, is now complete. CCBEF emerges well positioned to re-establish itself in the New Age Beverage industry, and the timing could not be better. This high-margin, high-growth market segment has broken out into a $14 Billion dollar industry, and all indications are for continued exponential growth.

The two fastest growing areas of this segment are energy drinks and organic/health drinks. Clearly Canadian plans to launch innovative new product lines in each of these (energy and organic) market segments, supported by eye-catching new marketing/advertising campaigns and driven through a strong distribution system.

With the goal of returning to profitability CCBEF has streamlined operations, significantly lowering fixed administrative and infrastructure expenditures, this should provide for much improved margins on their core products; and new product lines should be the most profitable in Clearly Canadians history.

The company's recent financings have strengthened the balance sheet, and allowed the Company to ramp up selling and marketing efforts for its products. CCBEF is working with all of their partners and their extensive industry contacts in order to achieve a higher level of exposure for the well-known Clearly Canadian brand.

Clearly Canadian feels it is in the right place at the right time. CCBEF is set to capitalize on the incredible market opportunity with greater distribution, exciting new products, a strong balance sheet, lower fixed costs, and a strong new management team.

What to look for?:

• Dramatically increasing revenues.
• The launch of new enhanced products.
• Diversification through acquisitions of companies that would compliment its product offerings.
• New distribution lines and strengthening of its foothold in the beverage sector.
• Expansion into Asia.
• Strengthening of management and sales team.
• Streamlining of operations.
• Possible Airing of TV Series focused on Clearly Canadian's comeback.
• Possible move to a Nasdaq listing.

Products:

The New Clearly Canadian Beverage Corporation is on a mission to recapture a leadership position in the fast growing "Alternative Beverage" category, a $14 billion market. Using the Company's strong brand recognition (more than 2 billion bottles sold) and history of delivering great tasting, innovative products in order to compete for significant market share of this high margin industry.

CCBEF has recognized the heightened demand in today's marketplace for healthier food and beverage choices that provide a lower carbohydrate and calorie choice and still deliver on taste. They have reformulated Clearly Canadian to meet the needs of contemporary consumers while staying true to the legacy of great Clearly Canadian flavors.

In addition to the six natural flavors offered in Clearly Canadian's Sparkling Flavored Water line, the Company has just introduced three new product lines. They are dailyEnergy, dailyVitamin and a certified organic essence water line called dailyHydration. All are either low or zero-calorie, flavorful, health conscious offerings.

Clearly Canadian dailyHydration

Want to make those simple daily tasks, like drinking 8 glasses of water per day, a little more exciting? Clearly Canadian has solved the worldwide conundrum of being bored by plain old drinking water. Hydrating yourself has never been more enjoyable! With a subtle hint of organic lemon or orange flavor to the pristine Canadian artesian water. And don’t be afraid to drink up – there are no sugars, sweeteners or calories.

• The ONLY Certified Organic essence water
• Sugar free/unsweetened
• Zero calories per bottle
• Subtle fruit infusions: Organic Lemon and Organic Orange
• Preservative-free
• Non carbonated
• Pristine Canadian artesian water
   

Clearly Canadian dailyEnergy

Disinterested or intimidated by extreme energy drinks? Clearly Canadian’s dailyENERGY is now the preference for many because it’s packed full of flavor but also gives that sustainable energy boost you crave. At last, an energy drink with a gulp-able non-carbonated formulation featuring a bold raspberry and a refreshing pink grapefruit flavor. Say goodbye to the hardcore cans and somewhat medicinal taste of other leading energy drinks. Enjoy the full-fruit flavor impact of dailyENERGY!

• The best full flavored, sustained energy boost
• Fortified with taurine, caffeine, vitamins & minerals
• Bold fruit flavors: Raspberry and Pink Grapefruit
• Preservative-free
• Non carbonated
• Pristine Canadian artesian water
   

Clearly Canadian dailyVitamin

Don’t have time to ensure you’re getting adequate nutrition? dailyVITAMIN quenches your thirst with natural fruit flavors and revives you with stimulating blueberry and tropical fruit aromatics. At home, on the go, anywhere; there’s now a refreshing way to ensure that you’re receiving your daily intake of the key vitamins and minerals that you’ve been missing out on. And with just 25 calories per bottle, please drink to your health’s content.

• The ONLY LOW CAL vitamin & mineral drink
• Free from artificial sweeteners
• Just 25 calories per bottle
• Natural fruit flavors: Tropical and Blueberry
• Preservative-free
• Non-carbonated
• Pristine Canadian artesian water
   

Clearly Canadian Original Sparkling Beverages

Each of the thirst-quenching fruit beverages including, Blackberry, Cherry, Strawberry Melon, Peach, Raspberry Cream and Orange Pineapple starts with pure, refreshing water. The line-up of Clearly Canadian naturally flavored sparkling waters have a remarkable ability to deliver an authentic fruit flavor experience with each refreshing gulp. How so you ask? Because they use the skills of their in-house flavor experts to get the crisp, refreshing taste just right by adding a variety of robust, all-natural fruit flavors. For sweetness, Clearly Canadian adds real cane sugar, a natural alternative to the high-fructose corn syrup typically found in colas and soft drinks. And, for just a hint of tartness, they add citric acid, commonly found in lemons, limes and pineapples. (Of course, no preservatives.)

Clearly Canadian ZERO Sparkling Beverages

Clearly, Carb and Calorie-free. Sweetened with Splenda, the ZERO sparkling fruit beverages deliver the same crisp, refreshing taste as the regular sparkling beverages without calories, carbohydrates or guilt.

History:

In 1988, Clearly Canadian sparkling flavored water captured the taste of a new generation of beverage consumers. In the process, Clearly Canadian helped pioneer what is now called the New Age or Alternative Beverage category, a beverage category where innovation is the single greatest driver of growth.

Over the years, Clearly Canadian Beverage Corporation has established a reputation for innovation, allowing the Company to differentiate its products in the marketplace. New products and dynamic packaging give consumers exciting new reasons to buy Clearly's brands. Equally important, innovation gives retailers a compelling reason to feature CCBEF's products prominently on their shelves.

New, more convenient, more contemporary packages also help CCBEF stand out from the competition. Packaging has been extremely important to the success of Clearly Canadian ever since the brand first hit the shelves in 1988. The original pear-shaped 11 oz. blue glass bottle stood out dramatically in a sea of cans and plastic containers. An overnight success, Clearly Canadian was soon distributed nationally throughout North America and expanded internationally to Europe and Asia where the Clearly Canadian phenomenon began anew with consumers.

Almost overnight, Clearly Canadian found itself competing against a proliferation of new brands that suddenly entered the Alternative Beverage category. New segments within this category such as ready-to-drink iced teas, bottled water and sport or energy drinks emerged to challenge the sparkling flavored water segment. Many of these competitors have faltered or fallen. Many have greatly enlarged the category, legitimizing alternative beverages as a real brand, not just a fad.

The arrival of 2007 finds Clearly Canadian with a debt free balance sheet, a world famous Company spokesperson in two-time NBA/MVP Steve Nash and a revamped product line containing all natural flavors and no preservatives. The next chapter in this great Company's history promises to be very exciting for investors.

Recent News and Press Releases:

Clearly Canadian Announces Big Geyser as New York Distributor (Mon, Jan 29)

Clearly Canadian Launches Highly Anticipated Natural Enhanced Waters (Thu, Jan 25)

Clearly Canadian Announces New Michigan Distributor (Tue, Jan 23)

Clearly Canadian Issues Update Letter from the President (Thu, Jan 18)

Clearly Canadian Announces New Distribution Strategy (Wed, Jan 17)

CLEARLY CANADIAN BEVERAGE CORP Financials (Fri, Dec 22)

Clearly Canadian Announces Appointment of Auditor (Thu, Nov 2)

Management Team:

Brent Lokash - President

Brent Lokash is responsible for all facets of corporate operations for Clearly Canadian. Lokash is also associated with BG Capital and is a business lawyer with considerable experience in corporate financings, mergers and acquisitions. Lokash began his practice in commercial law and subsequently focused on providing business consulting expertise to public and private companies seeking acquisitions and financings. Lokash received his Bachelor of Law degree in 1995 and was called to the Bar in the same year. He is a member in good standing with the Law Society of British Columbia. Lokash is also the Chairman of The Neptune Society, Inc.

Andrew Strang - Chief Operating Executive

An innovative business leader and entrepreneur, Andrew Strang brings a strong management and operations background to his role as Chief Operating Executive. Recognized in 2000 as one of British Columbia's Top 40 Under 40 business achievers , Andrew co-founded Maple Leaf GST Refund Service, trailblazing a new financial services industry within Canada. Andrew holds a law degree from the University of British Columbia.

Matthew Hoogendoorn -Chief Financial Officer

Matthew Hoogendoorn brings over 27 years of accounting and strategic financial experience to Clearly Canadian. Hoogendoorn holds a Chartered Accountant designation in British Columbia, a Certified Public Accountant degree in Illinois, and has been in public practice from 1980 to 2005. He formerly acted as Chief Financial Officer of The Neptune Society, Inc., and BG Capital Management Corp.

Leo Novosel - Director of Sales

Leo Novosel has a long history of superior results in the beverage industry. Starting with A&W Brands in 1983, Leo more recently acted as Zone Vice-President for the Snapple Beverage Group, growing revenues to over $100-million for his zone. Vastly knowledgeable of the strategies and structures used to sell consumer beverages via top tier distribution networks, Leo is the ideal person to head up Clearly Canadian's sales efforts as we seek to strengthen our position in the New Age beverage category.

Sonia Manson - Marketing Manager

Highly versed in all aspects of packaged goods marketing, Sonia Manson also brings a strong understanding of the distribution channels used within the beverage industry. Before joining Clearly Canadian, Sonia profitably championed Weston Bakeries' multi-million dollar portfolio, including Weight Watchers and Kellogg's brands; overseeing the development of more than 40 new and innovative products for Canada's largest bakery.

Disclaimer:

BayStreet.ca articles are intended to be stock ideas, NOT recommendations. Please do your own research before investing. It is crucial that you at least look at current SEC filings and read the latest press releases.  Information contained in this report was written in an commentary fashion. This document contains forward-looking statements, particularly as related to the business plans of the Company, within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934, and are subject to the safe harbor created by these sections. Actual results may differ materially from the Company's expectations and estimates. The information provided in this article is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country.

Copyright 1999-2005. BayStreet.ca. All rights reserved. BayStreet.ca is not a Registered Broker/Dealer or Financial Advisor, nor do we hold ourselves out to be. All materials presented on our web site and individual reports released to the public through this web site, e-mail or any other means of transmission are not to be regarded as investment advice and are only for informative purposes. Before making a purchase or sale of any securities featured on our web site or mentioned in our reports, we strongly encourage and recommend consultation with a registered securities representative. This is not to be construed as a solicitation or recommendation to buy or sell securities. As with any stock, companies we select to profile involve a degree of investment risk and volatility. Particularly Small-Caps and OTC-BB stocks. All investors are cautioned that they may lose all or a portion of their investment if they decide to make a purchase in any of our profiled companies. Past performance of our profiled stocks is not indicative of future results. The accuracy or completeness of the information on our web site or within our reports is only as reliable as the sources they were obtained from. The profile and opinions expressed herein are expressed as of the date the article is posted on site and are subject to change without notice. No investor should assume that reliance on the views, opinions or recommendations contained herein will produce profitable results. BayStreet.ca may hold positions in securities mentioned herein, and may make purchases or sales in such securities featured on our web site or within our reports. In order to be in full compliance with the Securities Act  of 1933, Section 17(b), BayStreet.ca will disclose in it's disclaimer, what, if any compensation was received for our efforts in researching, presenting and disseminating this information to our subscriber database and featuring the report on the BayStreet.ca web site.  BayStreet.ca has been compensated one thousand five hundred dollars, by a non-affiliated third-party, MW Media Inc. for its efforts in presenting the VSPC profile on its web site and distributing it to its database of subscribers as well as other services.  BayStreet.ca may decide to purchase or sell shares on a voluntary basis in the open market before, during or after the profiling period of this report. Information presented on our web site and within our reports contain "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and may be "forward looking statements." Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through the use of words such as "expects'", "will," "anticipates," "estimates, "believes," or that by statements indicating certain actions "may," "could," or "might" occur.
THE READER SHOULD VERIFY ALL CLAIMS AND DO THEIR OWN DUE DILIGENCE BEFORE INVESTING IN ANY SECURITIES MENTIONED. INVESTING IN SMALL CAP SECURITIES IS SPECULATIVE AND CARRIES A HIGH DEGREE OF RISK.

We encourage our readers to invest carefully and read the investor information available at the web sites of the Securities and Exchange Commission (SEC) at: http://www.sec.gov and/or the National Association of Securities Dealers (NASD) at: http://www.nasd.com . Readers can review all public filings by companies at the SEC's EDGAR page. The NASD has published information on how to invest carefully at its web site.