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iSign Media Corp.

 

Info Provided by: iSign Media Corp.
Investor Relations: 905.530.2085

Market Cap: 11.3 million
Outstanding Shares: 30.6 Million


"With more than 3 billion mobile handsets globally, expectations for the growth of the burgeoning mobile advertising market is high, as mobile advertising is projected to reap billions in revenue in the coming years. Although analysts forecasts about the size of the market vary – articles cite Gartner Technology Business Research suggesting that the global market in 2011 will be worth over $12 billion, and ABI Research $19 billion - consensus points to aggressive market growth for mobile advertising adspend."

Overview:

iSign Media Solutions Inc. (V.ISD) is a leading developer of in-store interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth connectivity. The Corporation's patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI-driven advertising than is possible via print, radio and television. iSign is based in Markham, Ontario with R&D and customer support operations in Vancouver, BC.


Investment Highlights:

  • Explosive Revenue Growth. During the 2008 fiscal year, iSign installed 164 IMS units, generating total annual revenue of $229,766. iSign’s sales forecast for fiscal 2010 calls for the programming and activation of 4,113 IMS units, for which he company will charge $1,200 per unit, equal to $4,935,600 in revenues, a 20 fold increase over year one revenue.

  • Significant Purchase Order. iSign received a purchase order from Best Denki for 1,000 units for their Japan stores, drawn down from a Letter of Intent for 10,000 units and from their advertising agency in Malaysia for 100 units.

  • Announcement Of Pilot Project. On October 20, 2009, Corbal Capital Corp. announced that it reached an agreement with HearAtLast Holdings Inc., to carry out a pilot project in three or four of HearAtLast's 28 hearing health care clinics co-located in select Wal-Mart stores throughout Canada. Commencement of this project is expected to start in November of 2009.

  • Diverse Base Of Advertisers. iSign is working with a broad base of businesses in North America that includes the Flight Centre and Subway restaurants.

  • Significant Cost Reduction Over Traditional Advertising Mediums. Interactive marketing is relatively new to North America. As such, management believes that adoption of the iSign’s patent pending technology has significant upside in the North American market because the Company’s advertising solutions are 100 times less expensive than traditional forms of marketing.

  • Huge Market Potential. Although analysts forecasts about the size of the market vary – articles cite Gartner Technology Business Research suggesting that the global market in 2011 will be worth over $12 billion, and ABI Research $19 billion – consensus points to aggressive market growth for mobile advertising adspend.

  • Exceptional Advertising Response Rates. The iSign Interactive Media System is currently achieving a 30% response rate in some locations. One antenna can communicate with 200+ devices at one time, interacting with 1.4 million people per year at the equivalent cost of a traditional, full colour advertisement in a major newspaper that appears for only one day.

  • No End Cost To Consumer. Delivery of content is 100% free to the end user. iSign’s Bluetooth® messages bypass the cell device carrier and instead originate from a nearby IMS unit, so there is no cost to receive the message. Unlike SMS or online messaging, all interactive and downloaded messages received by consumers via iSign’s Bluetooth technology are free.

  • Fortune 500 Partnerships. iSign became an official IBM Partner as a Software Solutions Provider for the POS kiosk division, giving the company access to thousands of IBM kiosk customers worldwide, enhancing IBM’s “Anyplace Kiosks” globally. iSign has also partnered with AOpen, IMAX, the Canadian Restaurant and Foodservices Association, Great Lakes Distributing, Stampede Global, Scan Source Inc., Canister Creative and Black Box Network Services.


Profile:

Interactive marketing is catching on, poised to ring-in billions of dollars in annual revenue. Positioned at the apex of this lucrative market opportunity is newly trading iSign Media Corp (TSX-Venture:ISD), a firm that specializes in interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones via Bluetooth technology. Testament to iSign’s best-of-breed technology, mega Asian electronics retailers Best Denki of Japan and Gome Electrical Appliances Holdings Limited of China utilize iSign’s IMS technology and ad solutions in their retail premises.

iSign Media offers cost effective, innovative, cutting edge advertising solutions that reap immediate and tangible results for consumers and clients alike. With patents pending, an impressive tally of client testimonials, and key business alliances with IBM, among others, business development at iSign continues to build at a rapid pace. Importantly, management believes that iSign’s revenues have the potential to grow exponentially in the coming years. Debt free and revenue generating, iSign media is an exceptional growth situation because the company’s proximity advertising solutions are now gaining significant traction in China and Japan, and are beginning to make inroads into the North America market place.

April 30, 2009, marked the end of iSign media’s 2008 fiscal year and its first full year in operation strictly as a mobile advertising company. Due to the advanced acceptance of mobile advertising in Asia, in comparison to Europe and North America, iSign chose to focus their business development in the Asian marketplace, establishing significant sales contracts with industry leading retailers Best Denki and Gome Electrical Appliances Holdings Limited. iSign received a purchase order from Best Denki for 1,000 units for their Japan stores, drawn down from a Letter of Intent for 10,000 units and from their advertising agency in Malaysia for 100 units. On Oct 07, 2009, through its parent corporation Corbal Capital, iSign announced the successful installation of a 20 unit pilot at GOME Electrical Appliances Holdings Ltd.'s flagship store in Chang Ling, Shanghai. GOME and iSign are now in discussion for an expansion of the program into additional stores.

On October 20, 2009, Corbal Capital Corp. announced that it reached an agreement with HearAtLast Holdings Inc., to carry out a pilot project in three or four of HearAtLast's 28 hearing health care clinics co-located in select Wal-Mart stores throughout Canada. Commencement of this project is expected to start in November of 2009.

In North America, iSign has added Capital Networks Ltd. as a Canadian distributer/reseller, and new experience to the company’s business development team with the addition of Lou Gallucci and Brent McIvor. At present, iSign is working with a broad base of businesses in North America that includes the Flight Centre and Subway restaurants. Interactive marketing is relatively new to North America. As such, management believes that adoption of the iSign’s patent pending technology has significant upside in the North American market because the Company’s advertising solutions are 100 times less expensive than traditional forms of marketing (source: iSign Media Corp).

During the 2008 fiscal year, iSign installed 164 IMS units, generating total annual revenue of $229,766. iSign’s sales forecast for fiscal 2010 calls for the programming and activation of 4,113 IMS units, for which he company will charge $1,200 per unit, equal to $4,935,600 in revenues, a 20 fold increase over year one revenue. Licensing revenue, charged at no more that $500 per unit per month, is expected to add additional revenues of $7,064,000. In fiscal 2010, iSign forecasts pre-tax net income of approximately $4,000,000. In the fiscal year ending April 30, 2011, total revenue is forecast to be approximately $24,678,000, based on licensing revenues of $500 per month per unit. For fiscal 2011, pre-tax net income is forecast at approximately $7,000,000. To achieve fiscal targets through 2011, iSign plans to: (1) increase sales through additional unit orders to existing clients and by acquiring additional, new clients (2) increase sales and marketing in the North America.

MyScreen Mobile, Inc., a company that operates an interactive marketing business, can be analysed for comparative purposes. On PinkSheets.com, MyScreen reported that at Dec 15, 2008, there were 131,695,697 shares outstanding. MyScreen is currently trading at approximately USD $1.00 with a market capitalization in excess of USD $130 million. Despite a murky revenue picture, MyScreen Mobile has witnessed a remarkable ascendance in its share price.

By comparison, iSign Media (Corbal Capital) has a modest 31 million shares outstanding on a fully diluted basis. Currently trading at CAD $0.37, iSign has a market capitalization of approximately CAD $11 million. Beyond the usual trade payables, the company is debt free.

Technically speaking, this Company is also looking really good; let us explain. Volume has been increasing for the last two weeks or so, and this is buying volume, as the Company is up over 30% in that time frame. Almost all the other technical indicators that we examined are all pointing in the same direction, and that is to further price appreciation. The MACD has been on a down trend for practically the whole month of November, but a bullish cross-over occurred last week signalling a potential bull run, while the RSI has past its neutral point and looks like it has significant room to rise. The +DI has just crossed the -DI on the ADX reading, signalling that the bulls are in charge for the time being. The ADX has been on a down trend since the end of October, so this recent trend reversal could be the start of a prolonged up-trend. Lastly, when comparing the 50 period EMA to a 10 period EMA, we can see that the 50 period EMA has also just recently crossed the 10 period EMA signalling the start of an up-trend. The last time the EMA's crossed in the same way, the stock was trading at $0.27 and rose to just under $0.50 cents within 3 weeks. While we are not saying that this pattern will repeat itself, it certainly is food for thought.

Looking at support and resistance levels, there seems to be significant support at around the $0.34 level, so a good stop loss would be suggested just below that level. That being said, since it has broken out of its recent trading range, there isn't much resistance to contend with until perhaps the mid $0.40's. All in all, the technicals on this stock look quite compelling. But like we always mention at this time of our report, this is merely our interpretation of ISD's chart and we recommend that investors due their own due diligence on this and any Company mentioned on AllPennyStocks.com as well as consult with a financial advisor before making any investment decisions.

The new frontier of advertising, iSign Media’s interactive proximity advertising solutions offer innovative, cutting edge advertising solutions that reap immediate results for consumers and clients alike. iSign’s advertising solutions translate into bigger bang for the buck for advertisers because they cost less and are far more effective, delivering better results than traditional advertising mediums like print, radio and television. iSign’s revenue will continue to increase, as the Company increases the number of IMS units deployed in the Asian market, where its advertising solutions are a market leader. In addition, revenue prospects are bright in North America where iSign’s advertising solutions continue to gain greater exposure with the advancement of cell phone technologies.


Market Potential:

With more than 3 billion mobile handsets globally, expectations for the growth of the burgeoning mobile advertising market is high, as mobile advertising is projected to reap billions in revenue in the coming years. Although analysts forecasts about the size of the market vary – articles cite Gartner Technology Business Research suggesting that the global market in 2011 will be worth over $12 billion, and ABI Research $19 billion – consensus points to aggressive market growth for mobile advertising adspend. Despite the difference of opinions among analysts, the underlying message is that this new advertising market has vast revenue potential.

The digitization of content and ease of access to the Internet has changed the way consumers digest information and entertainment. Now, more than ever, marketers are looking for alternative ways to reach customers because traditional channels for advertising, like TV, radio and print, have become less effective. This is especially true of the highly coveted "youth" demographic - the 18 to 34 year olds with high disposable income, high brand awareness, and short attention spans.

Marketers are salivating over the potential of mobile marketing because it is an exceptionally cost effective marketing solution that is less expensive than traditional forms of marketing. Interactive marketing is more effective at capturing consumer data, interest and response, in real-time, because it combines the precision of direct marketing and the tracking potential of the Internet. The fact that mobiles are typically far more personal than home computers means brands can build up detailed profiles of user responses and plan accurate follow-up campaigns.

iSign Media’s technology and solutions were created to be the standard for measuring and making advertising accountable and quantifiable by instantly yielding data from consumer responses to each and every advertisement.

The iSign Interactive Media System is currently achieving a 30% response rate in some locations. One antenna can communicate with 200+ devices at one time, interacting with 1.4 million people per year at the equivalent cost of a traditional, full colour advertisement in a major newspaper that appears for only one day.

As a global leader in interactive marketing via Bluetooth® technology, iSign is proof of concept that interactive marketing works on a global scale as a cost effective, accountable, marketing solution that significantly less expensive than traditional forms of marketing, and is simultaneously effective at capturing consumer data, interest and response in real-time.

iSign’s interactive media solutions consist of proprietary, feature-rich, flexible and scalable hardware and software. iSgn`s Interactive Media System, the IMS 2.0, features the next generation in Bluetooth® proximity marketing dual porting for Linux or Windows, multi-lingual capabilities and a 128-bit “bank standard” encryption software for added security. A pioneer in interactive Bluetooth® marketing, in 2007 iSign applied for patents in key markets and was published in April 2008.

When a consumer comes within range of an iSign IMS unit, the unit recognizes the cell users handset and then sends information to that unit via Bluetooth®. Once the user enables their mobile device, they receive a message to opt-in to receive mobile content. Content is downloaded to their mobile device. Cell users are notified of the advertisers offer, their cell phone receiving an advertisement that is a clear call to action. The content appears in a text message inbox, videos folder, pictures folder or document folders.

The customer is enticed by the call-to-action and carries out the desired action

Businesses can use proximity marketing by simultaneously targeting patrons already inside their environments and pedestrians within relative proximity with Bluetooth® enabled devices. iSign’s Interactive Media Solution unit can be operated independently or in conjunction with other remote access points to form a Bluetooth® wireless marketing network operated from a central location through a Web-based interface.

Does it cost the consumer anything?

Delivery of content is 100% free to the end user. iSign’s Bluetooth® messages bypass the cell device carrier and instead originate from a nearby IMS unit, so there is no cost to receive the message. Unlike SMS or online messaging, all interactive and downloaded messages received by consumers via iSign’s Bluetooth technology are free.

What type of permission base does iSign need?

All content is delivered on a consumer permitted basis. Unlike SMS and email, it is not technically possible to send content over Bluetooth® without first receiving permission from the end user, via a standard opt-in request message built into the Bluetooth® protocol. The system will not send repeated messages to a user who has declined at a particular location for a particular ad.

Advertisers are seeking confirmation that their campaigns are effective. Unfortunately, most analysis of traditional advertising methods is largely based on guesswork. We believe our customers require proven, measurable, verifiable real-time reporting on campaign effectiveness.

As iSign broadcasts your interactive advertising to cell phones within your signage or location range, consumer’s responses and participation are recorded with iSign’s data Logging System for real-time feed back to the advertiser, ensuring maximum effectiveness of each advertising campaign. You will also be able to measure how many people accessed the content at a later time or followed-up on an offer by SMS clicking or click-to-web link.

The power of viral marketing – share interactive mobile message with friends

Once an interactive advertisement has been downloaded to the mobile phone, all content can be forwarded to other users. This form of viral marketing beyond the initial delivery locations gives advertising brands additional mind share.

A download can be received by every phone that opts-in

Every consumer who opts-in can receive a download. Mobile devices each have unique capabilities, and some enable "richer" user experiences than others provided that they are Bluetooth® enabled. The iSign system detects the make and model of the consumer's mobile phone, and downloads the best interactive advertising for that specific device. Not all phones are Bluetooth® capable but that percentage is quickly disappearing and in the near future all phones will be Bluetooth® enabled.

The type of mobile content that is typically delivered

A wide range of content referred to as “Dynamic Digital Merchandising” can be delivered including music, videos, movies, games, ringtones, coupons, wallpapers - all of which may be used as multimedia ads with a compelling offer to the consumer. In addition, a complete mobile channel with content links and additional information can be bundled as a “Dynamic Digital Merchandising” experience on a mobile cell phone. Clients can also deliver a mobile channel, which could be a collections of content links and information bundled into a single package.

iSign IMS unit range and encryption

The iSign signal is able to reach as far as 100 meters (~300 feet). iSign can increase or decrease signal strength to accurately adjust the range depending on the client’s needs for that location. iSign has incorporated a 128-bit “bank standard” encryption software into its solution, making user downloads secure.

Tracking and Privacy

Detailed usage reports are made available to iSign clients, itemizing the number of devices enabled with Bluetooth® wireless technology detected in the area of the Wireless Servers and details message acceptance, timed outs, as well as days, times or transmission.

iSign is permission-based only and does not send junk mail. iSign. The units make contact only if mobile users activate their handset’s Bluetooth® and sends content if the user then chooses to be a recipient. iSign’s does not collect any personal information from mobile users and all activities are permission-based and are compliant with Canada’s legislated Personal Information Protection and Electronic Documents Act (PIPEDA).

iSign Partners/Affiliations

iSign became an official IBM Partner as a Software Solutions Provider for the POS kiosk division, giving the company access to thousands of IBM kiosk customers worldwide, enhancing IBM’s “Anyplace Kiosks” globally. In addition, As an IBM software solutions partner, all of iSign’s applications can be supported and consolidated to a central reporting center, offering detailed customer response analysis in real time, as well as comprehensive support from customized back-end network solutions, as required, depending on client needs. iSign has also partnered with AOpen, IMAX, the Canadian Restaurant and Foodservices Association, Great Lakes Distributing, Stampede Global, Scan Source Inc., Canister Creative and Black Box Network Services. The Company recently completed a partnership with NewsAd Advertising Ltd. to promote and resell iSign’s technology and solutions in Asia. iSign is a current member of the International Interactive Marketing Association. Bluetooth® recently included iSign in their Special Interest Group. In North America, iSign has added Capital Networks Ltd. as a Canadian distributer/reseller.


Recent News and Press Releases:

iSign Media Solutions Inc. announces a non-brokered private placement of $1,500,000 to advance its Business Intelligence Proximity Marketing Technology
CNW Group (Wed, Dec 2)


iSIGN Media Solutions Inc. announces that it will be featured on CEO Clips airing on The Biography Channel and on BNN
CNW Group (Mon, Nov 30)


Corbal Capital Corp. changes name to iSIGN Media Solutions Inc.
CNW Group (Fri, Nov 27)


iSIGN Media, wholly-owned subsidiary of Corbal Capital, announces warrant issue as partial sponsorship payment to 2010 Winter Games gold medal hopeful, Ashleigh McIvor
CNW Group (Tue, Nov 17)


iSIGN Media, wholly-owned subsidiary of Corbal Capital, sponsors 2010 Winter Games gold medal hopeful, Ashleigh McIvor
CNW Group (Thu, Nov 12)


iSign Media Corp, wholly owned subsidiary of Corbal Capital Corp., announces the extension of its parnership agreement with IBM
CNW Group (Mon, Nov 9)


iSign Media Corp, wholly owned subsidiary of Corbal Capital Corp., announces grant from Singapore government agency
CNW Group (Tue, Oct 27)


iSign Media Corp, wholly owned subsidiary of Corbal Capital Corp., announces the closing of an agreement with HearAtLast
CNW Group (Tue, Oct 20)


Corbal, parent of iSign Media Corp, announces the appointment of a new Chief Financial Officer
CNW Group (Tue, Oct 13)


Corbal, parent of iSign Media Corp, announces grant of options to directors
CNW Group (Tue, Oct 13)


Management Team:

Although iSign Media is a relatively new public company, its management team has significant industry experience. iSign’s management team is guided by the following individuals:

Alex Romanov, President,Chief Executive Officer, Director

Alex Romanov is an accomplished business executive with a history of identifying opportunities and turning them into high growth and profitable enterprises. Alex has diverse experience in a variety of industries such as consumer electronics, communication, digital imaging, video gaming, and e-commerce. Alex was the CEO and President of Alpine Electronics in Canada for 15 years, building the company to over $50,000,000 in revenue with over 50% of the Canadian market share by 1995. After Alpine, Alex became CEO and major shareholder of Royal Oak Marketing and was responsible for over 100 employees and $120,000,000 in revenue. Royal Oak Marketing was sold for $29,000,000 to an American concern. Alex then co-founded Spherex Inc., which developed and marketed an Xbox gaming audio system. Spherex was then sold to another US concern in 2005. Alex has been involved in iSign for 2 years now and has successfully restructured the company, positioning it for rapid growth worldwide.

Simon Meredith, B.Sc., A.C.A., Chief Financial Officer, Director

Simon Meredith has over 25 years of successful strategic financial experience with several companies in various industries. He specializes in mergers/acquisitions, banking solutions, and the creation of sound financial infrastructure to support emerging businesses. Mr. Meredith holds a Bachelor of Science degree from the University of Manchester, England and is a member of the Institute of Chartered Accountants in England and Wales.

Anthony DeCristofaro, Chief Executive Officer iseemedia, Director

Anthony is a 25-year veteran in the computer industry. Prior to establishing iseemedia, he was President and Chief Executive Officer of MGI Software, which he co-founded in December 1995. Prior to MGI Software, Anthony was a founding board member of Delrina Corp., which was subsequently purchased by Symantec. From 1991 to 1995, Anthony was Vice President and General Manager of AST Canada, a computer hardware company. From 1987 to 1991, Anthony worked as General Manager at NEC Canada, a computer hardware company. Anthony holds an Advanced Business Administration degree from York University.

Mike Minor, President of HM2u Group, Director

Previously, Mike was the Director of IBM’s Worldwide Software Solutions, Global Group and oversaw the Worldwide Industry Frameworks Business Value Assessment Team at IBM Software Group. Mike has held a variety of senior positions at IBM since 1999. Prior to 1999 Mike held the position of General Manager and was also on the Board of Directors for Hanbo Group in Seoul Korea. Mike is also presently on the Board of Directors and Secretary of Photo Violation Technologies Corporation of Vancouver, B.C.


 

Headquarters:
World Trade Centre #404-999 Canada Place, Vancouver, BC V6C 3E2

 
Investor Relations:
604.641.1309
 

website

Stock Information:
Listing: TSX-V
Ticker Symbol: ISD

Recent price: 
$ 0.37

ISD filings with SEDAR can be found here. All Fillings are current and the Company is fully reporting.

 


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