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Info
Provided by: iSign Media Corp.
Investor Relations: 905.530.2085
Market Cap: 11.3 million
Outstanding Shares: 30.6 Million |
"With more
than 3 billion mobile handsets globally, expectations
for the growth of the burgeoning mobile advertising
market is high, as mobile advertising is projected to
reap billions in revenue in the coming years. Although
analysts forecasts about the size of the market vary –
articles cite Gartner Technology Business Research
suggesting that the global market in 2011 will be worth
over $12 billion, and ABI Research $19 billion -
consensus points to aggressive market growth for mobile
advertising adspend."
Overview:
iSign Media
Solutions Inc. (V.ISD)
is a leading developer of in-store interactive
proximity advertising solutions that deliver rich media,
permission based messages, free of charge to cell phones using
Bluetooth connectivity. The Corporation's patent-pending
advertising platform combines the precision of direct
marketing and the tracking potential of the Web to deliver
more cost effective and ROI-driven advertising than is
possible via print, radio and television. iSign is based in
Markham, Ontario with R&D and customer support operations
in Vancouver, BC.
Investment Highlights:
-
Explosive
Revenue Growth.
During
the 2008 fiscal year, iSign installed 164 IMS units,
generating total annual revenue of $229,766.
iSign’s sales forecast for fiscal 2010 calls for
the programming and activation of 4,113 IMS units,
for which he company will charge $1,200 per unit,
equal to $4,935,600 in revenues, a 20 fold increase
over year one revenue.
-
Significant
Purchase Order. iSign received a purchase
order from Best Denki for 1,000 units for their
Japan stores, drawn down from a Letter of Intent for
10,000 units and from their advertising agency in
Malaysia for 100 units.
-
Announcement
Of Pilot Project. On October 20, 2009,
Corbal Capital Corp. announced that it reached an
agreement with HearAtLast Holdings Inc., to carry
out a pilot project in three or four of HearAtLast's
28 hearing health care clinics co-located in select
Wal-Mart stores throughout Canada. Commencement of
this project is expected to start in November of
2009.
-
Diverse
Base Of Advertisers. iSign is working
with a broad base of businesses in North America
that includes the Flight Centre and Subway
restaurants.
-
Significant
Cost Reduction Over Traditional Advertising Mediums.
Interactive marketing is relatively new to
North America. As such, management believes that
adoption of the iSign’s patent pending technology
has significant upside in the North American market
because the Company’s advertising solutions are
100 times less expensive than traditional forms of
marketing.
-
Huge
Market Potential. Although analysts
forecasts about the size of the market vary –
articles cite Gartner Technology Business Research
suggesting that the global market in 2011 will be
worth over $12 billion, and ABI Research $19 billion
– consensus points to aggressive market growth for
mobile advertising adspend.
-
Exceptional
Advertising Response Rates. The iSign
Interactive Media System is currently achieving a
30% response rate in some locations. One antenna can
communicate with 200+ devices at one time,
interacting with 1.4 million people per year at the
equivalent cost of a traditional, full colour
advertisement in a major newspaper that appears for
only one day.
-
No
End Cost To Consumer. Delivery of content
is 100% free to the end user. iSign’s Bluetooth®
messages bypass the cell device carrier and instead
originate from a nearby IMS unit, so there is no
cost to receive the message. Unlike SMS or online
messaging, all interactive and downloaded messages
received by consumers via iSign’s Bluetooth
technology are free.
-
Fortune
500 Partnerships. iSign became an
official IBM Partner as a Software Solutions
Provider for the POS kiosk division, giving the
company access to thousands of IBM kiosk customers
worldwide, enhancing IBM’s “Anyplace Kiosks”
globally. iSign has also partnered with AOpen, IMAX,
the Canadian Restaurant and Foodservices
Association, Great Lakes Distributing, Stampede
Global, Scan Source Inc., Canister Creative and
Black Box Network Services.
Profile:
Interactive
marketing is catching on, poised to ring-in billions of
dollars in annual revenue. Positioned at the apex of this
lucrative market opportunity is newly trading iSign Media Corp
(TSX-Venture:ISD),
a firm that specializes in interactive proximity advertising
solutions that deliver rich media, permission based messages,
free of charge to cell phones via Bluetooth technology.
Testament to iSign’s best-of-breed technology, mega Asian
electronics retailers Best Denki of Japan and Gome Electrical
Appliances Holdings Limited of China utilize iSign’s IMS
technology and ad solutions in their retail premises.
iSign Media offers cost effective, innovative, cutting edge
advertising solutions that reap immediate and tangible results
for consumers and clients alike. With patents pending, an
impressive tally of client testimonials, and key business
alliances with IBM, among others, business development at
iSign continues to build at a rapid pace. Importantly,
management believes that iSign’s
revenues have the potential to grow exponentially in the
coming years. Debt free and revenue generating, iSign media is
an exceptional growth situation because the company’s
proximity advertising solutions are now gaining significant
traction in China and Japan, and are beginning to make inroads
into the North America market place.
April 30,
2009, marked the end of iSign media’s 2008 fiscal year and
its first full year in operation strictly as a mobile
advertising company. Due to the
advanced acceptance of mobile advertising in Asia, in
comparison to Europe and North America, iSign chose to focus
their business development in the Asian marketplace,
establishing significant sales contracts with industry leading
retailers Best Denki and Gome Electrical Appliances Holdings
Limited. iSign received a purchase order from Best Denki for
1,000 units for their Japan stores, drawn down from a Letter
of Intent for 10,000 units and from their advertising agency
in Malaysia for 100 units. On Oct 07, 2009, through its parent
corporation Corbal Capital, iSign announced the successful
installation of a 20 unit pilot at GOME Electrical Appliances
Holdings Ltd.'s flagship store in Chang Ling, Shanghai. GOME
and iSign are now in discussion for an expansion of the
program into additional stores.
On October 20, 2009, Corbal Capital Corp. announced that it
reached an agreement with HearAtLast Holdings Inc., to carry
out a pilot project in three or four of HearAtLast's 28
hearing health care clinics co-located in select Wal-Mart
stores throughout Canada. Commencement of this project is
expected to start in November of 2009.
In North America, iSign has added Capital Networks Ltd. as a
Canadian distributer/reseller, and new experience to the
company’s business development team with the addition of Lou
Gallucci and Brent McIvor. At present, iSign is working with a
broad base of businesses in North America that includes the
Flight Centre and Subway restaurants. Interactive marketing is
relatively new to North America. As such, management believes
that adoption of the iSign’s patent pending technology has
significant upside in the North American market because the
Company’s advertising solutions are 100
times less expensive than traditional forms of
marketing (source: iSign Media Corp).
During the 2008 fiscal year, iSign installed 164 IMS units,
generating total annual revenue of $229,766. iSign’s sales
forecast for fiscal 2010 calls for the programming and
activation of 4,113 IMS units, for which he company will
charge $1,200 per unit, equal to $4,935,600 in revenues, a 20
fold increase over year one revenue. Licensing revenue,
charged at no more that $500 per unit per month, is expected
to add additional revenues of $7,064,000. In fiscal 2010,
iSign forecasts pre-tax net income of approximately
$4,000,000. In the fiscal year ending April 30, 2011, total
revenue is forecast to be approximately $24,678,000, based on
licensing revenues of $500 per month per unit. For fiscal
2011, pre-tax net income is forecast at approximately
$7,000,000. To achieve fiscal targets through 2011, iSign
plans to: (1) increase sales through additional unit orders to
existing clients and by acquiring additional, new clients (2)
increase sales and marketing in the North America.
MyScreen Mobile, Inc., a company that operates an interactive
marketing business, can be analysed for comparative purposes.
On PinkSheets.com,
MyScreen reported that at Dec 15,
2008, there were 131,695,697 shares outstanding. MyScreen is
currently trading at approximately USD $1.00
with a market capitalization in excess of USD $130
million. Despite a murky revenue picture, MyScreen Mobile has
witnessed a remarkable ascendance in its share price.
By comparison, iSign Media (Corbal Capital) has a modest 31
million shares outstanding on a fully diluted basis. Currently
trading at CAD $0.37, iSign has a
market capitalization of approximately CAD $11
million. Beyond the usual trade payables, the company is debt
free.

Technically
speaking, this Company is also looking really good; let us
explain. Volume has been increasing for the last two weeks or
so, and this is buying volume, as the Company is up over 30%
in that time frame. Almost all the other technical indicators
that we examined are all pointing in the same direction, and
that is to further price appreciation. The MACD has been on a
down trend for practically the whole month of November, but a
bullish cross-over occurred last week signalling a potential
bull run, while the RSI has past its neutral point and looks
like it has significant room to rise. The +DI has just crossed
the -DI on the ADX reading, signalling that the bulls are in
charge for the time being. The ADX has been on a down trend
since the end of October, so this recent trend reversal could
be the start of a prolonged up-trend. Lastly, when comparing
the 50 period EMA to a 10 period EMA, we can see that the 50
period EMA has also just recently crossed the 10 period EMA
signalling the start of an up-trend. The last time the EMA's
crossed in the same way, the stock was trading at $0.27 and
rose to just under $0.50 cents within 3 weeks. While we are
not saying that this pattern will repeat itself, it certainly
is food for thought.
Looking
at support and resistance levels, there seems to be
significant support at around the $0.34 level, so a good stop
loss would be suggested just below that level. That being
said, since it has broken out of its recent trading range,
there isn't much resistance to contend with until perhaps the
mid $0.40's. All in all, the technicals on this stock look
quite compelling. But like we always mention at this time of
our report, this is merely our interpretation of ISD's chart
and we recommend that investors due their own due diligence on
this and any Company mentioned on AllPennyStocks.com as well
as consult with a financial advisor before making any
investment decisions.
The new
frontier of advertising, iSign Media’s interactive proximity
advertising solutions offer innovative, cutting edge
advertising solutions that reap immediate results for
consumers and clients alike. iSign’s advertising solutions
translate into bigger bang for the buck for advertisers
because they cost less and are far more effective, delivering
better results than traditional advertising mediums like
print, radio and television. iSign’s revenue will continue
to increase, as the Company increases the number of IMS units
deployed in the Asian market, where its advertising solutions
are a market leader. In addition, revenue prospects are bright
in North America where iSign’s advertising solutions
continue to gain greater exposure with the advancement of cell
phone technologies.
Market Potential:
With more than 3 billion
mobile handsets globally, expectations for the growth of the
burgeoning mobile advertising market is high, as mobile
advertising is projected to reap billions in revenue in the
coming years. Although analysts forecasts about the size of
the market vary – articles cite Gartner Technology Business
Research suggesting that the global market in 2011 will be
worth over $12 billion, and ABI Research $19 billion –
consensus points to aggressive market growth for mobile
advertising adspend. Despite the difference of opinions among
analysts, the underlying message is that this new advertising
market has vast revenue potential.
The digitization of content and ease of access to the Internet
has changed the way consumers digest information and
entertainment. Now, more than ever, marketers are looking for
alternative ways to reach customers because traditional
channels for advertising, like TV, radio and print, have
become less effective. This is especially true of the highly
coveted "youth" demographic - the 18 to 34 year olds
with high disposable income, high brand awareness, and short
attention spans.
Marketers are salivating over the potential of mobile
marketing because it is an exceptionally cost effective
marketing solution that is less expensive than traditional
forms of marketing. Interactive marketing is more effective at
capturing consumer data, interest and response, in real-time,
because it combines the precision of direct marketing and the
tracking potential of the Internet. The fact that mobiles are
typically far more personal than home computers means brands
can build up detailed profiles of user responses and plan
accurate follow-up campaigns.
iSign Media’s technology and solutions were created to be
the standard for measuring and making advertising accountable
and quantifiable by instantly yielding data from consumer
responses to each and every advertisement.
The iSign Interactive Media System is currently achieving a
30% response rate in some locations. One antenna can
communicate with 200+ devices at one time, interacting with
1.4 million people per year at the equivalent cost of a
traditional, full colour advertisement in a major newspaper
that appears for only one day.
As a global leader in interactive marketing via Bluetooth®
technology, iSign is proof of concept that interactive
marketing works on a global scale as a cost effective,
accountable, marketing solution that significantly less
expensive than traditional forms of marketing, and is
simultaneously effective at capturing consumer data, interest
and response in real-time.
iSign’s interactive media solutions consist of proprietary,
feature-rich, flexible and scalable hardware and software.
iSgn`s Interactive Media System, the IMS 2.0, features the
next generation in Bluetooth® proximity marketing dual
porting for Linux or Windows, multi-lingual capabilities and a
128-bit “bank standard” encryption software for added
security. A pioneer in interactive Bluetooth® marketing, in
2007 iSign applied for patents in key markets and was
published in April 2008.
When a consumer comes within range of an iSign IMS unit, the
unit recognizes the cell users handset and then sends
information to that unit via Bluetooth®. Once the user
enables their mobile device, they receive a message to opt-in
to receive mobile content. Content is downloaded to their
mobile device. Cell users are notified of the advertisers
offer, their cell phone receiving an advertisement that is a
clear call to action. The content appears in a text message
inbox, videos folder, pictures folder or document folders.
The customer is enticed by the call-to-action and
carries out the desired action
Businesses can use proximity marketing by simultaneously
targeting patrons already inside their environments and
pedestrians within relative proximity with Bluetooth® enabled
devices. iSign’s Interactive Media Solution unit can be
operated independently or in conjunction with other remote
access points to form a Bluetooth® wireless marketing network
operated from a central location through a Web-based
interface.
Does it cost the consumer anything?
Delivery of content is 100% free to the end user. iSign’s
Bluetooth® messages bypass the cell device carrier and
instead originate from a nearby IMS unit, so there is no cost
to receive the message. Unlike SMS or online messaging, all
interactive and downloaded messages received by consumers via
iSign’s Bluetooth technology are free.
What type of permission base does iSign need?
All content is delivered on a consumer permitted basis. Unlike
SMS and email, it is not technically possible to send content
over Bluetooth® without first receiving permission from the
end user, via a standard opt-in request message built into the
Bluetooth® protocol. The system will not send repeated
messages to a user who has declined at a particular location
for a particular ad.
Advertisers are seeking confirmation that their campaigns are
effective. Unfortunately, most analysis of traditional
advertising methods is largely based on guesswork. We believe
our customers require proven, measurable, verifiable real-time
reporting on campaign effectiveness.
As iSign broadcasts your interactive advertising to cell
phones within your signage or location range, consumer’s
responses and participation are recorded with iSign’s data
Logging System for real-time feed back to the advertiser,
ensuring maximum effectiveness of each advertising campaign.
You will also be able to measure how many people accessed the
content at a later time or followed-up on an offer by SMS
clicking or click-to-web link.
The power of viral marketing – share interactive
mobile message with friends
Once an interactive advertisement has been downloaded to the
mobile phone, all content can be forwarded to other users.
This form of viral marketing beyond the initial delivery
locations gives advertising brands additional mind share.
A download can be received by every phone that opts-in
Every consumer who opts-in can receive a download. Mobile
devices each have unique capabilities, and some enable
"richer" user experiences than others provided that
they are Bluetooth® enabled. The iSign system detects the
make and model of the consumer's mobile phone, and downloads
the best interactive advertising for that specific device. Not
all phones are Bluetooth® capable but that percentage is
quickly disappearing and in the near future all phones will be
Bluetooth® enabled.
The type of mobile content that is typically delivered
A wide range of content referred to as “Dynamic Digital
Merchandising” can be delivered including music, videos,
movies, games, ringtones, coupons, wallpapers - all of which
may be used as multimedia ads with a compelling offer to the
consumer. In addition, a complete mobile channel with content
links and additional information can be bundled as a
“Dynamic Digital Merchandising” experience on a mobile
cell phone. Clients can also deliver a mobile channel, which
could be a collections of content links and information
bundled into a single package.
iSign IMS unit range and encryption
The iSign signal is able to reach as far as 100 meters (~300
feet). iSign can increase or decrease signal strength to
accurately adjust the range depending on the client’s needs
for that location. iSign has incorporated a 128-bit “bank
standard” encryption software into its solution, making user
downloads secure.
Tracking and Privacy
Detailed usage reports are made available to iSign clients,
itemizing the number of devices enabled with Bluetooth®
wireless technology detected in the area of the Wireless
Servers and details message acceptance, timed outs, as well as
days, times or transmission.
iSign is permission-based only and does not send junk mail.
iSign. The units make contact only if mobile users activate
their handset’s Bluetooth® and sends content if the user
then chooses to be a recipient. iSign’s does not collect any
personal information from mobile users and all activities are
permission-based and are compliant with Canada’s legislated
Personal Information Protection and Electronic Documents Act
(PIPEDA).
iSign Partners/Affiliations
iSign became an official IBM Partner as a Software Solutions
Provider for the POS kiosk division, giving the company access
to thousands of IBM kiosk customers worldwide, enhancing
IBM’s “Anyplace Kiosks” globally. In addition, As an IBM
software solutions partner, all of iSign’s applications can
be supported and consolidated to a central reporting center,
offering detailed customer response analysis in real time, as
well as comprehensive support from customized back-end network
solutions, as required, depending on client needs. iSign has
also partnered with AOpen, IMAX, the Canadian Restaurant and
Foodservices Association, Great Lakes Distributing, Stampede
Global, Scan Source Inc., Canister Creative and Black Box
Network Services. The Company recently
completed a partnership with NewsAd Advertising Ltd. to
promote and resell iSign’s technology and solutions in Asia.
iSign is a current member of the International Interactive
Marketing Association. Bluetooth® recently included iSign in
their Special Interest Group. In North America, iSign has
added Capital Networks Ltd. as a Canadian
distributer/reseller.
Recent News and Press Releases:
iSign
Media Solutions Inc. announces a non-brokered private
placement of $1,500,000 to advance its Business Intelligence
Proximity Marketing Technology
CNW Group (Wed, Dec 2)
iSIGN
Media Solutions Inc. announces that it will be featured on
CEO Clips airing on The Biography Channel and on BNN
CNW Group (Mon, Nov 30)
Corbal
Capital Corp. changes name to iSIGN Media Solutions Inc.
CNW Group (Fri, Nov 27)
iSIGN
Media, wholly-owned subsidiary of Corbal Capital, announces
warrant issue as partial sponsorship payment to 2010 Winter
Games gold medal hopeful, Ashleigh McIvor
CNW Group (Tue, Nov 17)
iSIGN
Media, wholly-owned subsidiary of Corbal Capital, sponsors
2010 Winter Games gold medal hopeful, Ashleigh McIvor
CNW Group (Thu, Nov 12)
iSign
Media Corp, wholly owned subsidiary of Corbal Capital Corp.,
announces the extension of its parnership agreement with IBM
CNW Group (Mon, Nov 9)
iSign
Media Corp, wholly owned subsidiary of Corbal Capital Corp.,
announces grant from Singapore government agency
CNW Group (Tue, Oct 27)
iSign
Media Corp, wholly owned subsidiary of Corbal Capital Corp.,
announces the closing of an agreement with HearAtLast
CNW Group (Tue, Oct 20)
Corbal,
parent of iSign Media Corp, announces the appointment of a
new Chief Financial Officer
CNW Group (Tue, Oct 13)
Corbal,
parent of iSign Media Corp, announces grant of options to
directors
CNW Group (Tue, Oct 13)
Management Team:
Although iSign
Media is a relatively new public company, its management team
has significant industry experience. iSign’s management team
is guided by the following individuals:
Alex Romanov, President,Chief Executive Officer, Director
Alex Romanov is an accomplished business executive with a
history of identifying opportunities and turning them into
high growth and profitable enterprises. Alex has diverse
experience in a variety of industries such as consumer
electronics, communication, digital imaging, video gaming, and
e-commerce. Alex was the CEO and President of Alpine
Electronics in Canada for 15 years, building the company to
over $50,000,000 in revenue with over 50% of the Canadian
market share by 1995. After Alpine, Alex became CEO and major
shareholder of Royal Oak Marketing and was responsible for
over 100 employees and $120,000,000 in revenue. Royal Oak
Marketing was sold for $29,000,000 to an American concern.
Alex then co-founded Spherex Inc., which developed and
marketed an Xbox gaming audio system. Spherex was then sold to
another US concern in 2005. Alex has been involved in iSign
for 2 years now and has successfully restructured the company,
positioning it for rapid growth worldwide.
Simon Meredith, B.Sc., A.C.A., Chief Financial Officer,
Director
Simon Meredith has over 25 years of successful strategic
financial experience with several companies in various
industries. He specializes in mergers/acquisitions, banking
solutions, and the creation of sound financial infrastructure
to support emerging businesses. Mr. Meredith holds a Bachelor
of Science degree from the University of Manchester, England
and is a member of the Institute of Chartered Accountants in
England and Wales.
Anthony DeCristofaro, Chief Executive Officer iseemedia,
Director
Anthony is a 25-year veteran in the computer industry. Prior
to establishing iseemedia, he was President and Chief
Executive Officer of MGI Software, which he co-founded in
December 1995. Prior to MGI Software, Anthony was a founding
board member of Delrina Corp., which was subsequently
purchased by Symantec. From 1991 to 1995, Anthony was Vice
President and General Manager of AST Canada, a computer
hardware company. From 1987 to 1991, Anthony worked as General
Manager at NEC Canada, a computer hardware company. Anthony
holds an Advanced Business Administration degree from York
University.
Mike Minor,
President of HM2u Group, Director
Previously, Mike was the Director of IBM’s Worldwide
Software Solutions, Global Group and oversaw the Worldwide
Industry Frameworks Business Value Assessment Team at IBM
Software Group. Mike has held a variety of senior positions at
IBM since 1999. Prior to 1999 Mike held the position of
General Manager and was also on the Board of Directors for
Hanbo Group in Seoul Korea. Mike is also presently on the
Board of Directors and Secretary of Photo Violation
Technologies Corporation of Vancouver, B.C.
Headquarters:
World Trade Centre #404-999 Canada Place, Vancouver, BC
V6C 3E2
|
Investor Relations:
604.641.1309
|
website |
Stock Information:
Listing: TSX-V
Ticker Symbol:
ISD
Recent price: $ 0.37
|
ISD
filings with SEDAR can be found here.
All Fillings are current and the Company is fully
reporting. |
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