Salesforce Has Eye on ClickSoftware

Salesforce.com (NYSE:CRM) is in talks to acquire U.S.-Israeli software developer ClickSoftware Technologies for around $1.5 billion, the Calcalist financial news website reported on Wednesday.

U.S. private equity firm Francisco Partners bought ClickSoftware in 2015 for $438 million and delisted the provider of cloud-based field service management software from NASDAQ.

If a deal goes ahead, it would be the second significant acquisition by Salesforce in Israel in less than a year after it paid $850 million for Datorama, an Israeli cloud-based artificial intelligence marketing platform.

Officials at Salesforce in Israel declined to comment on the report. ClickSoftware officials were not immediately available for comment.

The New York-based Salesforce was also in the news earlier this week on word of new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences.

The latest advancements in Commerce Cloud empower companies to embed innovative commerce experiences into every customer touchpoint – through voice, in mobile or social apps, in store, in marketplaces and even in connected products.

In particular, the New Einstein Recommendations API will allow merchants to quickly integrate Einstein-powered product recommendations beyond their ecommerce site. With intelligent recommendations in mobile apps, clienteling devices and across marketing and customer service channels, merchants can power personalized and consistent experiences no matter how or where shoppers interact with the brand.

Shares lost 13 cents to $148.95 Wednesday.