[ACCESSWIRE]
RIVERSIDE, CA / ACCESSWIRE / April 20, 2015 / Active Health Foods, Inc. (PINKSHEETS: AHFD) announces that major changes are on the horizon and in preparation for them, the maker of "Active X(TM)" 100% Organic Certified, 100% Natural, Kosher and Vegan Certified Energy Bars and "All Natural Flavors," a sparkling, flavored, sugar free beverage, has promoted John Griffin as its new CEO. Griffin takes the reigns from previous CEO, E. Robert Gates, who recently resigned his post. Gates remains an active advisor to Active Health Foods, Inc.
While he is the new CEO, John Griffin is by no means new to Active Health Foods, Inc., its products or the proposed merger that will grow the company exponentially, boost its potential for profitability and expand its brand both within and beyond the health foods marketplace. Griffin has worked behind the scenes at Active Health Foods, Inc. for the past seven months as a consultant, orchestrating this proposed merger and new corporate direction.
"I have enjoyed working with Mr. Griffin over the past 7 months and his role in our proposed merger and I will continue to be working with him as an advisor in the future. I am pleased to find someone with the business and operational experience that Mr. Griffin brings to lead the next chapter in Active Health Foods, Inc. His energy and focus on operations in the companies that he has managed in the past will be a plus for the future of Active Health Foods, Inc. Mr. Griffin not only has the management and operational experience that we need for the future, he has experience in sourcing, manufacturing and distribution that will bode well for the products we presently have and hope to have in the future," said Mr. Gates.
"We couldn't be more excited about the company with which we plan to merge," Griffin says of his immediate strategy for enhancing the Active Health Foods brand and profitability. "That company already has multiple revenue-producing operations that will immediately increase the Active Health Foods, Inc. bottom line and increase our shareholders' value."
Griffin expects to complete that proposed merger within 60 days and will announce specific details about it once the process is fully executed.
As for how that proposed merger will impact Active Health Foods, Inc.'s business and marketing models, Griffin says first and foremost it will grow the company's existing product and distribution. It will also lead the company more squarely into the Direct Selling marketing structure for current and future health and wellness products and for a virtual product it will acquire through the proposed merger process.
"Active Health Foods, Inc. already has synergistic relationships with the company with which we wish to merge," Griffin explains. “This new direction will enable us to cut cost by streamlining resources we share with our proposed merger partner. It's a winning strategy for our company, its employees and our shareholders," Griffin says.
About John Griffin For over three decades Mr. Griffin has applied his management and operational experience to a variety of companies. His corporate savvy has built and strengthened companies of several genres including sourcing, manufacturing and distribution.
About Active Health Foods, Inc. Active Health Foods, Inc. (PINKSHEETS:AHFD) is an innovative producer of unique, amazing and delicious 100% Natural, 100% Organic, Kosher certified, healthy and nutritious alternatives to the fast food mentality of millions of families across America. Active Health Foods, Inc.'s brands include Active X(TM) Energy Bars, which are moist and flavorful nutritious snacks, utilizing 100% Organic and 100% Natural ingredients from a proprietary formula developed by and exclusively for Active Health Foods, Inc. and "All Natural Flavors," a sparkling, favored, "Sugar Free" beverage in a multitude of flavors. Active X(TM) Energy Bars come in a variety of delicious flavors including: Almond Chocolate Delight, Peanut Butter Chocolate Joy, Cashew Berry Dream, Coconut Cocoa Passion and Double Chocolate Chip. "All Natural Flavors" is the only beverage available today that is sweetened 100% with Stevia. Active Health Foods, Inc.'s goal is to offer a safer and healthier alternative to the main stream sugar laden soda pops and the diet drinks laced with potentially cancer causing sweeteners like Aspartame and Nutra-Sweet. Currently, "All Natural Flavors" is the only beverage on the market anywhere using America's most desired sweetener - STEVIA. "All Natural Flavors" is sold in a 24 pack 20 oz. straight flavor case in (7) very unique and exciting flavors: Peach, Cherry, Raspberry, Blackberry, Kiwi Strawberry, Mango, and Lemon Lime for the retail market.
To Learn More
To find out more about Active X(TM) Energy Bars, "All Natural Flavors" and the innovative company Active Health Foods, Inc. (OTCBB: AHFD), visit our web sites at www.activexbars.com or www.allnaturalbeverages.com.
Contacts:
John Griffin
[email protected]
FORWARD-LOOKING STATEMENTS This press release contains a number of forward-looking statements. Words, and variations of words such as "estimate," "project," "believe," "anticipate," "proposed," "intend," "continue," "expect," "plans," "future," "goals," "predict," "may," "should," "will," "can," and similar expressions are intended to identify our forward-looking statements, including but not limited to, our expectation for growth; benefits from brand-building; cost savings; growth and margins.
These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause our actual results to differ materially from those indicated in our forward-looking statements. Such factors include, but are not limited to, continued volatility of, and sharp increase in, costs, pricing actions, increased competition, risks from operating internationally, continued consumer weakness, weakness in economic conditions and tax law changes.
Please also see our risk factors, as they may be amended from time to time, set forth in our filings with the SEC, including our most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Active Health Foods, Inc. disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.
SOURCE: Active Health Foods, Inc.
