Baystreet Staff -

MediJane Holdings Inc Announces 2016 Strategic Plan

[ACCESSWIRE]

LONGMONT, CO / ACCESSWIRE / July 30, 2015 / MediJane Holdings, Inc. ("MediJane") a publicly-trade company (OTCMarkets: MJMD), operating as a wholesaler and product distribution company within the legalized cannabis industries, is pleased to announce its fiscal year 2016 strategic plan for refocusing, restructuring and recapitalization.

The board of directors of MediJane met recently to vote and enact several resolutions. Included in those resolutions were plans to reposition MediJane's business strategy, product offerings, and stock plans. Core objectives of MediJane's 2016 strategic plan include its positioning for long-term financing, significantly increasing revenues, and enhancing value to our shareholders. As part of these actions, the board of directors has determined it to be in MediJane's best interest to restructure MediJane's common shares, while creating a new series of preferred stock. The board of directors also believes it to be in the best short-term and long-term interests of the shareholders to focus MediJane's energy and resources on creating medical products infused with cannabidiol (CBD), rather than traditional medical marijuana products at this time.

MediJane has restructured its agreement with Phoenix Bio Pharmaceuticals Corporation to limit its business scope to only products containing CBD derived from industrial hemp, as defined in the 2014 U.S. Farming Bill. These products are required to contain less than 0.3% tetra-hydra-cannabinol. The focus of products remain on medically-oriented delivery systems and products infused with cannabinoids.

MediJane will proceed with the formulation and launch of new product lines designed to be sold nationally and internationally in countries with CBD regulations or, as known in the United States, 'Charlottes Web' laws. These products include new formulations for CBD Daily Wellness capsules, tongue strips, sublingual sprays, lozenges, topical skin treatments, and transdermal patches.

As part of the refined strategy, MediJane, with the authorization of its board of directors and with the consent of the majority of its shareholders, has authorized the creation of a series of preferred share classes and a reverse split of the common shares MediJane. MediJane intends to file all appropriate documentation with the relevant and required agencies within the next thirty-days.

Lewis Humer, MediJane's Chairman stated, "The creation of the new series of share classes, we believe will better position MediJane for potential future institutional and private investment to help fund the business operations and our newly-refined strategy. These moves should also allow us to resolve some outstanding obligations of MediJane, to remove some roadblocks for growth, and to strengthen the prospects of MediJane for stability, sustainability, and scalability. It's our expectation that we have made necessary and appropriate modifications to MediJane's business model and share structures to meet the immediate needs of the market and to best serve all of our shareholders."

Additionally, MediJane has resolved to expand its board of directors to include three additional independent directors. In conjunction with this action, the members of the board have unanimously voted to engage a number of professional advisors in the fields of medicine, science and technology, as well as engaging supplemental legal, compliance, and investor relations resources.

Humer concluded, "It's always been our intention to attract, engage, and retain a broad spectrum of professional advisors and board members. It's vital we continue to add diversity and expand the range of voices, perspectives, and skill-sets in the people supporting our mission and serving our shareholders. We believe MediJane is now significantly better poised for growth and represents a rewarding challenge and attractive opportunity for top-notch people to join our team."

Russell Stone, Director, added, "This new plan allows us the opportunity to strengthen our balance sheet, affixes our capital structure and is set to provide the working capital necessary to fund our growth. I know our shareholders have been patiently awaiting information while we have been working diligently to prepare for this repositioning. This process has taken longer than we originally estimated. We can now move forward with a decisive strategy committed to a plan of controlled profitable growth and increasing shareholder value."

About MediJane Holdings Inc. (MJMD)

MediJane is in the business of marketing and distributing products within the legal medical cannabis industry, including transdermal patches, capsules, sublingual sprays, oral strips, and other medical products infused with cannabidiol (CBD). MediJane products give doctors, medical professionals and patient advocates the ability to provide patients accurate doses of cannabinoids to manage and treat pain and other specific illnesses.

For more information, visit www.medijane.co.

Investor Contact:

MediJane Holdings Inc.
(720) 442-7242
E-mail: [email protected]
Website: http://www.medijane.co

Disclaimer/Safe Harbor: Some information in this MediJane press release constitutes forward-looking statements or statements which may be deemed or construed to be forward-looking statements. The words "plan," "forecast," "anticipates," "estimate," "project," "intend," "expect," "should," "believe," and similar expressions are intended to identify forward-looking statements. These forward-looking statements involve, and are subject to, known and unknown risks, uncertainties and other factors which could cause MediJane's actual results, performance (financial or operating) or achievements to differ from the future results, performance (financial or operating) or achievements expressed or implied by such forward-looking statements. The risks, uncertainties and other factors are more fully discussed in MediJane's filings with the U.S. Securities and Exchange Commission. All forward-looking statements attributable to MediJane herein are expressly qualified in their entirety by the above-mentioned cautionary statement. MediJane disclaims any obligation to update forward-looking statements contained in this press release, except as may be required by law.

FDA Disclosure: Any and all medically oriented statements and products have not been evaluated by the Food and Drug Administration.

SOURCE: MediJane Holdings Inc