Baystreet Staff -

DPS Teams Up With OneCommand, Peak Performance, and to Form New Company, Affinitiv


Chicagoland data management and marketing services company has merged with former competitors to form the strongest in-market represented automotive technology and marketing services organization in the country

CHICAGO, IL / ACCESSWIRE / September 8, 2016 / For over 17 years, Dealer Product Services (DPS) has been one of the most trusted marketing partners to dealers and manufactories throughout North America. Today, they have joined forces with OneCommand, Peak Performance, and to form a new company called Affinitiv. Together, this merger now represents more than 20 OEMs and over 5,500 dealerships with the largest sales and support team in the industry.

BMW, MINI, Rolls Royce, KIA, Acura, Porsche, VW, Audi, Lexus, and Chrysler, to name a few, will now enjoy the solutions and technological advantages offered by Affinitiv. Combining the skills of more than 100 in-market consultants and marketing experts with customer care support offices throughout the US.

Building on collaborative and innovative success, Affinitiv's unique predictive analytics and integrated solutions will now power the expanded suite of solutions to present the most comprehensive marketing portfolio in the vertical. Direct mail, BDC call centers, service appointment scheduling, Text/SMS, telematics, CRM, and a comprehensive digital marketing program including, paid search, SEO, display, IP targeting, social media, and CSI will propel dealers' marketing success throughout sales and fixed operations.

Affinitiv combines predictive analytics, integrated technology, and in-field experts to help OEM and dealer clients make informed decisions to retain customers, build loyalty, and drive sales. In a world of piecemeal solutions, siloed communications, and a sea of vendors, Affinitiv will cut through the marketing technology quagmire to put dealers and OEMs in control of a unified comprehensive customer journey. Delivering a dealer's message in their consumers' channel of choice creates the connected customer journey Affinitiv is proud to present.

"The idea of offering the most diverse marketing and technological portfolio in the industry was the driving focus for executing this merger for DPS. Affinitiv will be able to offer a franchise-wide scope of solutions to build dealers' businesses," DPS CEO Timothy O'Neill said. "Our level of execution was already recognized by our clients all over the country and combining our forces, our message of better service, unparalleled targeting, and reporting can reach even more potential clients."

Portico Capital Securities LLC served as exclusive financial advisor with respect to this transaction.

About Dealer Product Services

DPS has been an industry leader in delivering proven marketing solutions for automotive dealerships nationwide since 1999. DPS delivers customer loyalty and retention through an extensive catalog of custom-built marketing products and services specifically created for the needs of automotive dealerships and their customers. The company provides everything from database management, business intelligence reporting and analytics, search engine marketing, search engine optimization, PPC, display advertising, email, and social media marketing, as well as traditional marketing to its clients. DPS enables its clients to achieve new sales heights and increased profitability by connecting them with active, inactive, and prospective customers. DPS also goes beyond its competitors by placing an emphasis on customer retention to ensure long-term prosperity for its clients.

For more information, visit or contact:

Leigh Koulouras at or 800-998-2910.

SOURCE: Dealer Product Services