Crypto Exchange Binance Launches ‘BNB Chain’ Brand

Leading crypto exchange Binance has announced that its two blockchains will now be known jointly as “BNB Chain.”

The rebrand comprises “Binance Chain,” the exchange’s governance and staking chain, and “Binance Smart Chain,” its Ethereum (ETH) based consensus layer. Now, Binance Chain will be known as the “BNB Beacon Chain,” and Binance Smart Chain will become the “BNB Smart Chain,” the company said.

Functionally, nothing has changed following the update except the names by which these two blockchains will now be known. In the same announcement, the firm also clarified that the BNB acronym, previously used as an abbreviation for Binance Coin, stands for “Build and Build.”

The new structure for the BNB Chain closely resembles that of the Fantom network, a competing Ethereum-compatible blockchain. Fantom comprises a base chain that handles token staking and an execution layer called Fantom Opera, where all the smart contracts built on the network are deployed.

Likewise, the BNB Beacon Chain handles token staking and governance, while the BNB Smart Chain hosts the smart contracts for DeFi and gaming protocols built on the network.

In an additional blog post explaining the rebrand, Binance stated that the new BNB Chain would embrace large-scale applications, including GameFi, SocialFi, and the Metaverse. Most prominently, the exchange plans to scale the BNB Chain from one chain to multiple chains in the future. However, details on exactly how Binance plans to do this were not mentioned.

By rebranding its blockchains to a single BNB Chain, the exchange appears to be preparing to push back against its declining market position. The exchange has coined a new portmanteau buzzword, “MetaFi” that refers to projects covering the Metaverse, DeFi, GameFi, SocialFi, Web3, and NFT domains and puts them under one umbrella.

Through MetaFi, Binance looks prepped to capitalize on a new wave of blockchain use cases through its unified BNB Chain. 

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