General Mills (NYSE:GIS) announced this morning that Wheaties’ newest legendary orange box will feature Philadelphia Eagles quarterback and champion Jalen Hurts. From being a hometown hero to Big Game stand-out, Hurts exemplifies what it means to be a Wheaties Champion, uplifting his team and strengthening his community through service, youth mentorship and support for Philadelphia schools.
Jalen Hurts will grace the cover following a Super Bowl-winning season for Philadelphia.
"Wheaties was a staple in my childhood,” this morning’s news release quoted Hurts thus. "To go from grabbing a bowl of Wheaties and following the icons on the box to now being featured myself is truly humbling and surreal."
For more than 100 years, the iconic Wheaties box has featured prominent athletes on the cover, honoring what it means to be a Champion on and off the field — recognizing those who are the best at their sports, have broken barriers and made significant contributions to their communities and the world at large.
“Jalen is the true embodiment of a Wheaties Champion — paying forward the lessons he learned from mentors who guided his journey to uplift the next generation,” said Emilie Knox, Vice President and Business Unit Director for Wheaties.
“That spirit of resilience and giving back is exactly why we’re so proud to feature him on the cover of this limited-edition box.”
GIS shares gained yardage, 42 cents in all, to $50.16.
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