Natural Grocers (NYSE:NGVC) began the Wednesday session flat. The Lakewood, Colorado-based Natural, which boasts a status as the nation's largest family-operated natural and organic grocery retailer, has announced the latest addition to its private-label brand with Natural Grocers® Brand Organic Restaurant-Style Tortilla Chips. With three flavors to choose from, these light and crispy snacks are crafted with authentic stone-ground organic corn, sea salt and decades of experience.
The new additions to the company's house brand are certified organic, non-GMO, vegan-friendly, kosher and are made without synthetic colors and artificial sweeteners, flavors and preservatives (as defined by its standards).
"A tortilla chip is a food where you can taste the attention to detail at the very first bite," said Raquel Isely, vice president of marketing at Natural Grocers. "With the earthy boldness of Blue, the light flavor of White Corn to complement your zestiest dips, or the classic taste of Yellow, you'll feel like you're at your favorite Mexican restaurant — without waiting for a table, calculating the tip or splitting the bill."
Since its launch in 2016, Natural Grocers Brand Products has grown to feature more than 900 high-quality products, available exclusively at Natural Grocers stores.
NGVC shares dipped 0.08 cents to $36.63
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