Pottery Barn Meets Norman Rockwell

Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today, an exclusive home furnishings collaboration with 20th-century American painter and illustrator, Norman Rockwell.

Best known for his warm, nostalgic, and often humorous depictions of everyday life in America, Rockwell’s beloved Holiday artwork from the mid-20th century inspired the Pottery Barn design team to create a festive collection of bedding, linens, and decorative accessories that capture the warmth and cheer of the season.

The Norman Rockwell for Pottery Barn collection was designed with festive decorating, hosting, and holiday gifting in mind and includes printed sheet sets, cozy comforters, and a luxurious velvet-backed decorative pillow adorned with a smiling Santa Claus. Classic Holiday motifs such as poinsettias, red ribbons, and the elegantly scripted word “Noel” are thoughtfully integrated throughout the collection. The collection also includes tea towels, a table runner, napkins, wine bags, and framed artwork with joyful scenes of Santa with cookies and reindeer, adding nostalgic charm to any home decorated for the holidays.

“As we celebrate the holiday season, we’re delighted to bring a touch of nostalgia and joy into our customers’ homes with our new collaboration with Norman Rockwell,” says Monica Bhargava, Pottery Barn President.

WSM shares began Wednesday up $1.52 to $193.02.

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