The still-simmering reservation wars of the last decade could fully reignite this year, as a shifting tech landscape pits some of the biggest players against each other to capture businesses and users alike. Reservation incumbents, delivery app newcomers and premium credit card partnerships are all ramping up the fight for a shrinking pool of diners.
Delivery giant DoorDash (NYSE:DASH) announced in June its $1.2 billion acquisition of SevenRooms, a reservation platform focused on direct bookings through a restaurant’s own website. Several months earlier, UberEats and Booking Holdings’ OpenTable announced a partnership to integrate reservations on Uber’s app. And in 2024, American Express, already the owner of Resy, bought Tock, a reservation platform focused on upscale restaurants, for $400 million.
“It’s three very large, very ambitious, very well-resourced companies all vying for the same exact piece of real estate, which is high-demand restaurants,” Resy and Eater founder Ben Leventhal told the media.
Leventhal still acts as an advisor to Resy, which was bought by AmEx in 2019, although today he focuses on Blackbird Labs, a loyalty program for independent restaurants that he founded in 2022.
The reservation wars initially kicked off more than 10 years ago. Leventhal’s Resy burst onto the scene in 2014 and won market share, undercutting OpenTable’s legacy business, by charging eateries a simple monthly fee.
At the time, OpenTable, which was founded in 1998, charged restaurants both a monthly fee and a cover for each diner who booked through the platform. These days, the company still sometimes charges a variable cover fee for seated diners, depending on the establishment.
DASH stock opened Wednesday ahead $5.92, or 3.7%, to $170.30.
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