JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading global manufacturer of toys and consumer products, today announced an exciting new partnership with Crunchyroll, the global brand fueling anime fandom, to design, manufacture, market, and sell an all-new extensive line of toys, cosplay, and collectibles based on popular anime properties from Crunchyroll’s library.
Under the agreement, JAKKS will become one of the major US manufacturers to bring official Crunchyroll merchandise to market, with an array of products including collectible figures, plushies, tech accessories, cosplay, and more.
JAKKS will serve as a toy partner for Crunchyroll’s upcoming Sekiro: No Defeat, while also manufacturing costumes and products for other major properties, including the 2025 “Anime of the Year” winner at the 2025 Crunchyroll Anime Awards, Solo Leveling, as well as My Hero Academia, Chainsaw Man - The Movie: Reze Arc, Frieren: Beyond Journey's End, and Black Clover, with more to be announced in 2026.
“As JAKKS continues its expansion into anime, Crunchyroll quickly rose to the top of our list of ideal partners,” Ariana Berman, Senior Director of Anime Division at JAKKS Pacific. “With its industry-leading platform and content, Crunchyroll sets the standard for anime, and this partnership allows us to dive headfirst into a fast-growing category and connect with even more fans worldwide.”
JAKK shares faded 61 cents, or 2.7%, to $22.27.
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