Meta Platforms (META) has launched a new artificial intelligence (A.I.) model as the company races to catch rivals OpenAI, Anthropic, and Google parent company Alphabet (GOOGL).
Called “Muse Spark,” the A.I. model is the first developed by Meta’s Superintelligence Labs, the A.I. unit that is being overseen by Alexandr Wang who joined Meta last year as part of the company’s $14.3 billion U.S. investment in Scale AI.
Meta Platforms is trying to regain momentum in the competitive A.I. market following the disappointing debut of its latest open-source model in spring 2025.
That release failed to impress developers, leading Meta CEO Mark Zuckerberg to change his strategy and approach to A.I.
Meta Platforms isn’t positioning Muse Spark as a top-of-the-line A.I. model but is instead highlighting its efficiencies and “competitive performance” on certain tasks.
While Meta has used A.I. to improve its advertising business, it’s yet to crack the A.I. model market in a significant way.
The stakes are high as the global A.I. market is estimated to grow more than 40% a year and reach $325 billion U.S. by 2033, according to Grand View Research.
Meta is also under scrutiny over its continued spending on A.I. infrastructure, with its capital expenditures this year estimated at between $115 billion U.S. and $135 billion U.S.
META stock jumped 7% on news of the Muse Spark A.I. model. So far in 2026, the company’s shares have fallen 6% to trade at $612.42 U.S.
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