Carvana (NYSE: CVNA) shares slid Friday. The industry pioneer for buying and selling cars online, unveiled a custom paint scheme for seven-time NASCAR Cup Series champion and LEGACY MOTOR CLUB owner, Jimmie Johnson, ahead of the inaugural NASCAR San Diego Weekend being held at Naval Base Coronado on June 19–21.
A Southern California sunset palette runs the length of the car, mimicking the iconic landscapes of the region.
From there, says this morning’s news release, the design moves through the places that shaped Jimmie: a replica of a motorcycle he raced at Barona Oaks, his home track and racing stomping grounds; a Ferris wheel that calls back to the Del Mar fairgrounds; palm trees and skateboarding for his days spent at Mission Beach; and his off-road truck with the signature orange lightning bolt that marked his early Chevrolet stadium and desert truck days.
Ghosted into the upper portion of the car is his high school alma mater, Granite Hills, alongside the San Diego skyline. Closer to the front, the iconic neon yellow he ran throughout his Hendrick Motorsports career makes a full-force return — a homage to his time in the No. 48 and the seven championships he won there.
The car also honors Johnson's legacy of giving back with a "Foundation Lane" street sign — a tribute to the road in Elkhorn named after the Jimmie Johnson Foundation, where he and his team built an entire block of homes through Habitat for Humanity.
CVNA shares lost 25 cents to $79.75.
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