Inuvo, Inc. (NYSE: INUV) shares dipped slightly Thursday. The company, a leading provider of artificial intelligence advertising technology solutions, today announced that a successful pilot with a leading health plan revealed key insights that enabled earlier, more successful targeting of net-new consumers and improved year-over-year enrollment during the most recent open enrollment period.
The success of the pilot validates IntentKey’s value as a powerful tool for driving growth during a season that has historically served as a catalyst for market share changes.
"Purchasing a healthcare plan is one of the most consequential decisions a household makes, yet open enrollment has traditionally rewarded insurers with the largest megaphone,” said Rob Buchner, Chief Executive Officer of Inuvo. “By the time a consumer enters a quote funnel, insurers are competing for the same visible pool of late-stage shoppers. Our pilot proved that IntentKey’s predictive intelligence can enable insurers to recognize and target emerging demand before it becomes an explicit enrollment action and, crucially, before the market becomes saturated and the window to differentiate closes.”
The pilot, which occurred during the most recent Open Enrollment period, supported one of the largest health insurers in the United States. In addition to helping drive higher enrollment year over year, the intelligence generated by the campaign also distinguished four meaningful consumer need states: active plan shoppers, consumers focused on coverage and benefits, consumers seeking subsidized options, and cost-sensitive shoppers.
INUV shares dipped three cents, or 2.8%, to $1.06.
Related Stories
