Global markets are struggling in trading today amid concerns over lower oil prices and uncertainty over what the U.S. Federal Reserve will do with interest rates.
All major indexes in Europe closed lower today after concerns over a supply glut which pushed oil prices lower. Markets in North America are also struggling, with all three benchmark indexes in the U.S. down sharply. The Canadian benchmark index, the S&P/TSX Composite Index, was down 0.25% in late trading.
Despite the pullback in the broader market, shares of Intema Solutions Inc. (TSX-Venture: ITM) are surging in trading today. Based in Canada, Intema Solutions is engaged in providing consulting services in marketing and on the internet. The company offers its customers two e-mail platforms and technology to manage the content and activities related to e-mail campaigns.
At last check, ITM shares were trading 20% higher at $0.0300 on volume of 2.02 million, which is almost nine times the daily average volume of 248,259.
ITM shares are soaring after the company announced that it has reached a total of 810 customers with eFlyerMaker email platform. The company added a record 180 customers during the month of March.
ITM describes its eFlyerMarker as one of the easiest email marketing software platforms on the market and also the only one to have integrated the company’s patented predictive technology.
According to ITM, these features make eFlyerMarker a unique product on the market.
Commenting on the record breaking performance in March, Roger Plourde, CEO at Intema Solutions, said that it was the most satisfying period onboarding the largest number of new customers in a single quarter and also in a single month, beating the company’s previous
record.
ITM believes that keeping pace with new customer growth will require more investment both in time and in financial resources. Plourde said that the company’s focus will be moved from new product development to marketing and sales, and more and more efforts will have to be added to marketing and sales without ending product improvement.
Intema believes that March’s success reflects a growing trend in the company’s smaller customer approach as the shift from single large campaign customers to smaller companies with lower size email lists goes on.
Sebastian Plourde, Vice President and CTO at Intema Solutions, noted that ITM’s job is now to spread the word so companies using competing products realize that they are missing out by not relying on eFlyerMarker to launch their marketing campaigns.
Even though shares are surging today, overall shares are near their 52-week lows and up until today have been trading in a narrow range for many months.
It still is too early to tell if this news will drive shares higher in the medium term, however positive news and strengthening fundamentals are the cornerstones to improving shareholder value.
Related Stories
