Midland, Mich-based HPIL Holding (OTC:HPIL) let investors know Monday that the Company’s wholly-owned subsidiary MyFly WiFi Inc. has signed a Memorandum Of Understanding with Trueskill Energen P LTD.
Proximity Marketing, also referred to as Location Aware Advertising (LAA), enables mobile users to receive an advertising message or other customizable content based on their location.
Analysts say click-through rates on LAA can be five to 10 times (or more) higher than click-through rates on Internet advertising messages. The flexibility of the MyFlyWiFi Platform allows interactive content such as surveys in a hospital setting or personalized coupon redemption in a retail space.
Trueskill will license and market MyFlyWiFi Platforms Version 1.0 in India.
HPIL COO Ray Wong COO said, "This relationship will give us direct access to the 1.37 Billion people in India as Trueskill Energen is an established Marketing company providing service to customers in Solar energy, reverse e-Com, cosmeteuticals etc and has been in the market for over 10 years."
Stock prices doubled to two-100ths of a cent, on volume of 12.86 million shares.
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