Genius Sports Limited (NYSE:GENI) saw its shares gain ground Tuesday, on news it has signed a multi-year agreement with Caesars Entertainment Inc. (NASDAQ:CZR). The financial terms of the deal were not disclosed.
Caesars Entertainment's portfolio of casinos, sportsbooks, and wagering entities will have access to Genius Sports' official sports data content offering, including customer acquisition tools and fan engagement solutions.
Caesars will leverage Genius' official live data feeds for NFL, NASCAR, and English Premier League content.
Genius Sports will be a programmatic advertising partner to Caesars Entertainment and supply its marketing technology for Caesars' digital sportsbook and casino products.
In April 2021, Caesars Entertainment was selected as one of the NFL’s official sports betting partners. As an extension of that partnership, Caesars and Genius Sports now have entered into a deal to further Caesars’ official NFL-backed sportsbook offerings, by leveraging NFL official data, Next Gen Stats, and other offerings designed to ensure that its sportsbook users can always ‘Bet Like a Caesar’.
Alongside NFL content exclusive to Genius Sports, Caesars Entertainment will gain access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, English Premier League, Argentinian and Colombian soccer, as well as Liga MX.
“True to the Caesars experience, it’s our goal to treat our sports bettors like royalty,” said Kenneth Fuchs, Head of Sports, Caesars Entertainment.
“We know how exciting NFL betting is for our players and through our partnership with Genius, we can now provide bettors with the live NFL data they need to make wagers like a true Caesar. We look forward to improving our NFL sportsbook offerings through this partnership by giving customers a more engaging and exciting way to play.”
GENI shares acquired 19 cents to $21.36, while CZR shares tacked on $2.71, or 2.6%,to $106.27.
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