BrainsWay Ltd. (NASDAQ:BWAY) saw its shares slide Monday, as the Israel-based company, with offices in Massachusetts, announced the launch of #DontMissAnotherMoment, a social media campaign dedicated to raising awareness and sparking conversation around mental health. The campaign, which is taking place throughout the month of May, encourages people to share photos of their most cherished life moments to affirm their hope that these moments will endure even in the face of mental illness.
During May, which is Mental Health Awareness Month, BrainsWay will donate up to $10,000 – with $5 per social share, $2 per social comment, and $1 per social like – to Mental Health America (MHA) in support of its continued efforts to promote mental health for all.
The campaign continues to show BrainsWay’s commitment to raising awareness around mental health, as well as modern options for treatment, including Deep TMS™. BrainsWay’s Deep TMS treatment is FDA-cleared for patients with depression, including depression with comorbid anxiety symptoms (anxious depression), obsessive-compulsive disorder (OCD), and smoking addiction. Through a cushioned helmet, electromagnetic pulses are administered to target deep structures within the brain in order to address the patient’s symptoms. The treatment is noninvasive, medication-free, and patients can return to normal activities, such as driving, immediately following the session.
“Sixty million people in the United States face the day-to-day reality of living with a mental illness and every American is impacted through their friends and family," said CEO Christopher von Jako.
BWAY shares began Monday and the month of May down 38 cents, or 5%, to $7.29.
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