Walt Disney (NYSE:DIS) revised its pricing policies at its domestic theme parks, making a number of modifications to its reservation and ticketing system, as well as its annual pass membership perks, to make it easier for loyal customers to attend.
The changes represent the first apparent attempt under returned CEO Bob Iger to address some growing complaints from park patrons.
Iger returned to Disney's CEO post after the ouster of Bob Chapek , who drew criticism for some revenue-focused moves (including higher ticket prices) on his watch.
Chapek had risen to succeed Iger in the CEO post through Disney's parks unit.
"And while this doesn’t address everyone’s feedback, these changes will increase flexibility and add value to our guests’ experience," D'Amaro said.
Notably, at Disneyland the company will offfer free digital downloads of attraction photos for all ticketed guests, and will boost flexibility in several areas (increasing the number of days when it's offering its lowest-priced one-day one-park ticket; making its Park Hopper ticket more flexible; and selling its Magic Key passes more times during the year). The promotions start Feb. 4 and will run through the company's 100th anniversary celebration in 2023.
And at Disney World, Genie+ customers will also receive free digital downloads of attraction photos, and annual passholders will be able to visit most parks after 2 p.m. without a reservation.
Disney tacked on 39 cents to $95.95 first thing Wednesday.
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