Stellantis NV (NYSE:STLA) noted its stock in negative country Friday, following word its Jeep arm has revealed its most expensive model to date.
The Wrangler SUV’s price tops more than $115,000.
The limited-edition vehicle is the 2023 Wrangler Rubicon 392 20th Anniversary with heavy-duty off-road parts customization from upfitter American Expedition Vehicles.
Only 150 of the AEV SUVs will be produced as part of a broader 20th Anniversary collection of Wrangler’s popular Rubicon model. Automakers such as Stellantis have of late been testing their pricing power on high-end and special-edition models.
“We’re testing a different level for sure but the aftermarket is doing that now,” Jim Morrison, senior vice president and head of Jeep brand North America, told reporters during an interview at the Chicago Auto Show. “Capability is the king for Wrangler, and we’re seeing it happening a lot more and we’re happy to be a part of it.”
The new vehicle is powered by a V8 engine with 470 horsepower and 470 pounds-feet of torque that can accelerate 0-60 mph in about 4.5 seconds, according to the company.
The record-breaking $115,668 price tag is for the Jeep-AEV vehicle. The 2023 Wrangler Rubicon 392 20th Anniversary vehicle, without the extra off-roading capability, starts at $94,485. A plug-in hybrid electric version of the 20th Anniversary Wrangler Rubicon SUV starts at $71,380. All pricing includes mandatory logistics and destination fees.
STLA shares were down 24 cents, or 1.5%, to $16.50.
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