“Watching football with your friends is good,” reads this morning’s news release, “but watching football with friends and Lay's is even better.”
To celebrate the countdown to crunch time in the 2022-2023 UEFA Champions League (UCL) tournament, today Lay's – under the PepsiCo banner (NASDAQ:PEP) brought global football icon Thierry Henry to the doorsteps of Barcelona's most dedicated football fans to announce the "No Lay's No Game" platform – a campaign that surprises fans and confirms that the football watching experience is not only elevated but simply unthinkable without Lay's.
"No Lay's, No Game" is a platform that honors nearly a decade of partnership between the world's favorite chip brand and the UEFA Champions League because there's nothing better than watching a football match at stadiums, at home, or out with friends while sharing a bag of Lay's. Real fans understand that intense matches require the perfect viewing experience.
Every second, shot and snack can impact the game's outcome. With stakes this high, "No Lay's, No Game" seeks to ensure football fans across the globe know that Lay's has been absolutely essential and there to bring the fun, excitement, and taste to every unexpected, high intensity moment the sport has given us all throughout the years. It's unthinkable to watch football without Lay's. No Lays, No Game.
To launch "No Lay's, No Game" the brand partnered with FIFA World Cup France 1998 Champion, Two-Time Premier League Champion, Three-Time FA Cup Winner and 2009 UEFA Champions League Winner, Thierry Henry to make sure fans were match-day ready with their Lay's.
PEP stock dipped $1.19 to $175.09.
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