Mullen Automotive, Inc. (NASDAQ: MULN) shares faltered Tuesday, as the n emerging electric vehicle (“EV”) manufacturer, today announces the integration of AI-powered PERSONA vehicle technology into its overall commercial and consumer vehicle lineups.
PERSONA, originally developed for the Mullen FIVE, is an advanced interactive AI camera/sensor and video monitoring system that utilizes facial recognition technology to unlock/lock vehicles and completely personalize the overall vehicle experience for the driver. In addition to unlocking the vehicle and customizing driver-specific vehicle settings, initial PERSONA functionality will also include Security Fence, Pet and Occupant Safe Mode, Advanced Vehicle Charging and AI-Powered Emergency Response.
PERSONA was first consumer tested on the Mullen FIVE EV Crossover during the 2022 “Strikingly Different” U.S. Tour. Firsthand feedback received and survey data from the tour were extremely positive, with a majority of the participants indicating that PERSONA was a unique technology and concept they could see themselves using.
Taking the immensely positive reception into consideration, and with further R&D revealing that the PERSONA technology has a variety of commercial applications, Mullen made the decision to integrate relevant PERSONA functionality into its commercial vehicles, as well.
Another example of PERSONA use case is in the Bollinger B1 SUV in an off-grid scenario, where the B1 owner needs the ability to secure valuables, such as smartphones, keys, wallets, etc., in the vehicle. With facial recognition unlocking and “Camp Mode” enabled in the vehicle, the driver would be able to hike or swim without worrying about their valuables.
MULN shares lost 10 cents, or 4.3%, to 22 cents.
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