Netflix (NASDAQ:NFLX) is launching a TikTok style feature aimed at kids in its latest effort to attract younger viewers to its streaming platform.
The "Kids Clips" feature, appearing on Netflix’s iOS app, will show short videos from the company’s existing library of children’s programs and movies. Netflix plans to add new clips daily based on its current and future offerings.
The video-streaming giant is experimenting with new features that can expose customers to more titles in its catalog. The move is also an attempt to reach the kind of viewers who might normally watch TikTok or short videos on YouTube.
The effort, which Netflix referred to as a "test," builds on an earlier feature called "Fast Laughs" that spotlights comedy clips. Netflix also has created rankings of its most popular titles, giving users another way to find shows they might enjoy.
The kids’ feed will resemble Fast Laughs, but the videos will be viewed horizontally -- as opposed to vertically -- and will take over the entire screen. Kids will only be able to watch 10 to 20 clips at a time.
The feature will begin rolling out this week in the U.S., Latin America, as well as Canada, Australia and Ireland.
Tech Insider
