Consumers are Switching to Natural Hair Care Products

With growing global demand for natural hair care products, investors could be looking at a $14.5 billion market by 2026, according to Research and Markets. In fact, the analysts note, “A large number of natural hair care items have antioxidants that contain Vitamin E, which provides nourishment to the scalp and advances the growth of the hair. Harmful impacts of utilizing chemical-based shampoos and conditioners, for example, bad hair quality and rough scalp, have prodded customers to go for natural items.” That’s great news for companies like Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), Ulta Beauty (NASDAQ:ULTA), Coty Inc. (NYSE:COTY), E.L.F. Beauty Inc. (NYSE:ELF), and Estee Lauder Companies Inc. (NYSE:EL).

Helping, many consumers are trying to avoid products with sulfates, parabens, mineral oil, and alcohol, they add. In addition, rising concern about hair issues, such as hair fall, dandruff, dull hair, and split ends are fueling even greater demand for natural hair care products.

Look at Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), for example

Better Plant Sciences Inc. just announced announce the launch of a complete line of hair care and body care products from Jusu Wellness Inc. The line includes two shampoos, two conditioners, and three body washes. Jusu products are made with natural, non-toxic, sulphate-free ingredients. Jusu has also launched two new hair care gift sets which include shampoo, conditioner, hair putty and hair treatment. Products are available for purchase Worldwide from

“There is a growing awareness and increasing demand for natural hair care products.” said Penny White, President and CEO of Better Plant. “Jusu Hair products have ingredients like oat protein and Vitamin B5 to nourish the scalp and promote healthy hair growth.”

Jusu skincare products are developed by Green Cosmetic Formulator, Chartered Herbalist and Certified Natural Perfumer, Karen Van Dyck. Her focus with Jusu products is to use food-grade, non-toxic ingredients that cleanse, nourish, hydrate and protect the body with the power of nature. The hair products are formulated without surfactants and silicone which can help restore hair’s natural oil balance, and does not have a negative impact on the environment during the manufacturing process. These twelve new products will finalize Jusu Wellness’s product launches for 2021. The Company’s research and development efforts will focus on optimizing the quality of existing Jusu products based on first-hand consumer feedback and market research.

According to a report by Grand View Research, the global natural hair care product market size was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate of 4.7% from 2020 to 2027. Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth.

Other related developments from around the markets include:

Ulta Beauty is the nation’s largest beauty retailer, leads the industry with its unparalleled beauty authority, retail innovation, diverse assortment and passionate associates. Following a thorough succession planning process, the company announced leadership changes to drive continuity and continued momentum, all effective in June. Dave Kimbell, president, will succeed Mary Dillon as chief executive officer and will be nominated to stand for election to the company’s board of directors at the 2021 annual stockholders meeting. Dillon will transition to the role of executive chair of the board of directors. Kecia Steelman, currently chief store operations officer, will be elevated to the role of chief operating officer.

Coty Inc., one of the world’s largest beauty companies and the global leader in fragrances, announced it has signed a letter of intent to partner with LanzaTech to introduce sustainable ethanol made from captured-carbon emissions into its fragrance products. LanzaTech, a leader in the production of next generation green and sustainable ingredients, captures industrial emissions (such as carbon monoxide and carbon dioxide produced in steel manufacturing) and processes the waste gases into a new, more sustainable source of ethanol. Coty’s scientists have worked alongside LanzaTech and production partners over the past two years to develop a high-purity sustainable ethanol that is suitable for use in fragrances. The proposed partnership means that Coty will incorporate this carbon-captured ethanol into its fragrance manufacturing process, with the goal of having the majority of its fragrance portfolio using ethanol sourced from carbon-capture by 2023.

E.L.F. Beauty Inc. announced results for the three and nine months ended December 31, 2020. “Our core value proposition and product innovation continue to resonate with consumers,” said Tarang Amin, e.l.f. Beauty's Chairman and CEO. “Of the top five color cosmetics brands in the U.S., e.l.f. grew the most share in the quarter. We also advanced our transformation to a multi-brand portfolio with the launch of our Keys Soulcare skincare collection.”

Estee Lauder Companies Inc. reported net sales of $4.85 billion for its second quarter ended December 31, 2020, an increase of 5% on a reported basis, and 3% in constant currency, from $4.62 billion in the prior-year period. Incremental net sales from the Company’s acquisition of Have&Be Co. Ltd. contributed approximately 3 percentage points of net sales growth. The Asia/Pacific region, travel retail and global online net sales growth was partially offset by lower foot traffic in open stores and, to a lesser extent, temporary retail store closures attributable to CV-19. The Company reported net earnings of $873 million, compared with net earnings of $557 million in the prior-year period. Diluted net earnings per common share was $2.37, compared with $1.52 reported in the prior-year period. Excluding the benefit of currency translation, adjusted diluted earnings per common share, which excludes items detailed on page 3, increased 21%.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Better Plant Sciences Inc. has paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares of Better Plant Sciences Inc.
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