Here’s What’s Juicing a Potential $1.03 Billion Cold-Pressed Juice Market

The cold pressed juice market is booming. By 2027, the market could be worth up to $1.03 billion, growing at a CAGR of 7.9%, according to Coherent Market Insights. All thanks to “Increasing awareness among people about health benefits of cold-pressed juice and the growing health-conscious consumers worldwide,” they noted. In addition, they noted that, “Increasing demand for super fruits is also expected to propel the global cold pressed juice market growth. Demand for superfruits is increasing rapidly as superfruit juice are antioxidants, vitamin-rich, and promote various health benefits such as healthy skin, healthy hair, and helps slow down premature aging.” Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF), Plantx Life Inc. (CSE:VEGA)(OTC:PLTXF), Ascend Wellness Holdings Inc. (CSE:AAWH-U)(OTC:AWWH), and Burcon NutraScience Corp. (TSX:BU) (NASDAQ:BRCN).

Better Plant Just Launched Seven New Jusu Cold-Pressed Juices

Better Plant just announced that it has added five 355mL cold-pressed juices and two 60mL juice shots under the Jusu brand. With this new product launch, Jusu now has a total of 14 cold-pressed juices based on proprietary blends available for sale.

“The new additions round out our portfolio of juices so we can meet different needs and preferences. We've got our super-green vegetable-only juices, lighter, fruit-based green juices, root juices, lemonades, and now we've got more exciting fruit flavours and shots”, says Ashleen Montgomery, Director of Research and Development at Better Plant. “As always, our juice is cold-pressed and pasteurized using HPP. This allows us to ensure food safety without the use of preservatives or heat while maintaining the nutritional quality of the juices.”

The juices are sold individually or as part of a 1, 3 or 5-day cleanse, and have a 60-day shelf life.

The growth of the cold-pressed juice market is driven by growing dietary and health concerns, and a rising number of people skipping breakfast and looking for an on-the-go alternative which gives them nutritional benefits.

The global cold pressed juice market is predicted to grow to $4.65 billion between 2020 and 2028, largely driven by a rising health consciousness among millennials, according to a report by Market Research Future.

The juices will be available for purchase at the Jusu Bar location in Cadboro Bay, Victoria, British Columbia and through Jusu’s direct-to-consumer platform and are available for wholesale purchases throughout Canada.
The new flavours are:

- Mustang Cel-y: celery and lemon juice

- Shake it Off: clementine, grapefruit and orange juice

- Purple Rain: apple, blueberry, cranberry, lime and fresh mint juice

- Strawberry Fields: apple, strawberry, lemon and fresh mint juice

- La Bamba: green apple, pineapple, cucumber, lemon and fresh mint juice

- Highway to Well: orange, ginger, lemon and cayenne pepper

- Genie in a Bottle: ginger, lemon and turmeric

The launch of the new juices will be supported by various marketing campaigns targeted at increasing direct-to-consumer sales.

Other related developments from around the markets include:

Else Nutrition Holdings Inc. is on a mission to change the face of the early childhood nutrition market with sustainable, clean label, whole food based solutions, and to help the countless families struggling with dairy intolerance, embracing Plant-Based living and unwilling to accept the overly processed, chemical laden formulas of yesteryear. Having exploded onto the market during the last year with its original toddler nutrition, Else is now launching  Complete Nutrition, Plant-Powered Protein Shakes for Kids, with a focus on kids three and older. The new complete nutrition shake, which can be used as a milk alternative, served alongside meals and even mixed into recipes like smoothies, pancakes and more, is derived from organic almonds, buckwheat and tapioca, which make up 95% of the product's composition. These clean, whole ingredients are minimally processed to preserve their fullest macro nutritional benefit.

Plantx Life Inc. launched as a Seller on Walmart Canada Marketplace. Among the PlantX products currently available on Walmart Marketplace in Canada, customers can find an array of plant-based household supplies and pantry items from brands such as Quantum, Plant Snacks, Fody, NuNaturals, Chickapea, Cadia and Made in Nature. The Company intends to expand its Walmart Canada Marketplace offerings in the near future.

Ascend Wellness Holdings Inc.,a vertically integrated multi-state operator focused on bettering lives through cannabis, reported its financial results for the quarter ended March 31, 2021.  "Our first quarter results demonstrate extraordinary sequential revenue and Adjusted EBITDA growth, which reflect the strong fundamentals of our business," said Abner Kurtin, Founder and CEO of AWH.  "By allocating our investors' capital in emerging recreational markets with strong barriers to entry, we continue to position AWH for sustainable growth in the most attractive markets in the U.S."

Burcon NutraScience Corp., a global technology leader in the development of clean-label, plant-based proteins for foods and beverages, will hold an investor conference call and webcast on Tuesday, June 29, 2021 at 5:00 p.m. Eastern time to provide a business update and discuss its financial results for the year ended March 31, 2021.  The Company’s financial results will be issued in a press release prior to the call.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Better Plant Sciences Inc. has paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares of Better Plant Sciences Inc.
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