The Plant-Based Movement is Disrupting the $4.2 Trillion Wellness Market

The plant-based revolution is quickly disrupting the $4.2 trillion wellness market. "Consumers are shifting their preference from chemical-based beauty products, owing to safety reasons, and are drawn towards 'natural' and 'safe' products. This, in turn, is likely to drive the adoption of vegan beauty products in the coming years. Furthermore, a growing number of social media channels and beauty bloggers are promoting makeup hacks using vegan beauty products" added Prophecy Market Insights.

In addition, “Major cosmetics manufacturing companies across the globe are realizing the importance of making products that use ingredients which are mineral-based or plant-based, rather than manufacturing products that are infused with animal extracted ingredients. Vegan cosmetics are gaining popularity due to their superior properties,” as noted by Research and Markets. That being the case, the story is creating big opportunity for companies such as Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), Ulta Beauty Inc. (NASDAQ:ULTA), Nordstrom Inc. (NYSE:JWN), PlantX Life Inc. (CSE:VEGA)(OTC:PLXTF), and E.L.F. Beauty Inc. (NYSE:ELF).

Better Plant Sciences Inc. (CSE:PLNT) (OTC:VEGGF) BREAKING NEWSBetter Plant Sciences Inc. is pleased to announce it has engaged Pure Product Brokers for sales representation for Better Plant’s Urban Juve products, commencing immediately. Urban Juve is a plant-based skincare line based on Ayurveda and holistic healing principles. Urban Juve has a complete line of face serum, face moisturizers, mists, body oils, and a lip balm that are crafted with plant-based ingredients.

Pure Product Brokers Founder and President, Maureen Malloy, is trained as a Registered Nurse in the state of California, and has 25 years of experience in the Beauty and Wellness industry growing multiple brands into retail successes at a national level. “I always look at a brand in terms of balance of innovation and familiarity, whether it’s in formulation, packaging or marketing style,” says Ms. Malloy. “Urban Juve is right on time with this super-intelligent skincare system. No one has done Ayurvedic formulation to this level of quality before.”

Pure Product Brokers represent a wide range of carefully chosen brand partners in the natural skincare space, and has successfully launched brands at a national level with such retailers as Sephora and Nordstrom. “In addition to sharing our company values, Maureen and her team have a proven track record of success and are well-respected for their work in the beauty industry,” says Amber Allen, Director of Sales for Better Plant. “I look forward to uniting our efforts to bring Urban Juve to new markets and diversifying our distribution channels to reach more customers.”

As sales representatives, Pure Product Brokers will solicit orders for Urban Juve products in the US, Australia, Japan and any additional regions mutually agreed to by both parties. Under the agreement Pure Products will engage in the sales and promotion of products to develop initiate and increase volume of business for Urban Juve, provide continual education to regional and headquarter buyers and retail sales teams, coordinate launch and seasonal education events and educational support for retail sales teams, and consult Urban Juve on best practices required to create a successful product launch within the targeted channels of business and within specific key account formats.

Other related developments from around the markets include:

Ulta Beauty Inc. (NASDAQ:ULTA) announced financial results for the thirteen-week period and thirty-nine-week period ended October 31, 2020 compared to the same periods ended November 2, 2019. During the third quarter of fiscal 2020, the Company recorded long-lived asset impairment and restructuring related costs, primarily related to the suspension of our Canadian expansion, which reduced reported net income by $17.7 million or $0.32 per diluted share. A reconciliation of non-GAAP financial measures to the respective GAAP measures is included in this release. “Today, we reported financial results that exceeded our expectations as we continue to navigate a year of uncertainties with agility and strength,” said Mary Dillon, chief executive officer. “I am proud of how well our teams are responding and leading throughout this difficult period, and I want to thank all of our Ulta Beauty associates for their continued commitment to serving our guests and taking care of each other during this unprecedented time.”

Nordstrom Inc. (NYSE:JWN) announced a net sales decline of approximately 22 percent for the nine-week holiday period ended January 2, 2021, compared with the nine weeks ended January 4, 2020. Combined November and December sales were in-line with Company expectations for a decrease in the low-twenties percentage range for the fourth quarter. Sales trends increased sequentially by approximately 500 basis points relative to the third quarter, after adjusting for the shift of the Nordstrom Anniversary Sale from the second quarter to the third quarter in fiscal 2020. During the holiday season, Nordstrom continued to leverage its digital and physical assets to provide a unique breadth of merchandise selection across brands, price points and styles and convenient shopping experiences for customers.

PlantX Life Inc. (CSE:VEGA)(OTC:PLXTF) is pleased to announce that its common shares are now eligible for electronic clearing and settlement through The Depository Trust Company in the United States. The Company’s common shares are quoted in the United States on the OTCQB Venture Market under the symbol “PLTXF.”

E.L.F. Beauty Inc. (NYSE:ELF) announced that it will hold a webcast to discuss its third quarter fiscal 2021 results on Wednesday, February 3, 2021, at 4:30 p.m. Eastern Time. A press release detailing the Company’s results will be issued prior to the webcast, which will be hosted by Tarang Amin, Chairman and Chief Executive Officer, and Mandy Fields, Senior Vice President and Chief Financial Officer.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Better Plant Sciences Inc. has paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares of Better Plant Sciences Inc.
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