Now more than ever health and wellness are top priorities, creating big opportunity for companies such as Hapbee Technologies, Inc. (TSXV: HAPB)(OTCQB: HAPBF), Peloton Interactive Inc. (NASDAQ:PTON), Nautilus Inc. (NYSE:NLS), Alphabet Inc. (NASDAQ:GOOG), and Amazon.com Inc. (NASDAQ:AMZN).
“Even before the pandemic, many people around the U.S. were beginning to dabble in proactive and preventative health and wellness practices,” Wendy Liebmann, CEO of WSL Strategic Retail told CO. “What this pandemic has revealed is that taking care and control of your own health — individual, family, home, etc. — is even more critical than before.”
Along the way, wearables seem to have gotten caught up in the boom, as well. So much so, wearables could be worth about $81.5 billion this year. In fact, “A recent report from research house Gartner indicates a global increase in wearable sales of 18.1% (vs 2020) totaling $81.5 billion,” adding that the “global wearable device market to continue to grow beyond 2021 and reach $109 billion in 2024.”
Look at Hapbee Technologies, Inc. (TSXV: HAPB)(OTCQB: HAPBF) for example
Hapbee Technologies, Inc.just announced it has signed a twelve-month marketing services agreement with BMD Publishing LLC for the production and marketing of corporate podcasts and related materials. As part of its D2C e-commerce strategy, which is expected to ramp up in Q2 2021, Hapbee has put an emphasis on educating potential customers and fostering community engagement. The Company believes podcasts are an effective way to market its wearable product and corporate mission as they provide a favourable environment for long-form dialogue.
“This is a very important year for Hapbee – particularly from a marketing and brand awareness standpoint,” said Scott Donnell, CEO of Hapbee. “To expand our user-base, we need to educate our target market on our product. I believe that a winning marketing strategy will utilize podcasts as they continue to grow in popularity. BMD are experts within the world of podcast marketing, and we aim to leverage their expertise during our D2C e-commerce rollout.”
Other related developments from around the markets include:
Peloton Interactive Inc. the leading interactive fitness platform that pioneered connected, technology-enabled fitness announced plans to launch in Australia, marking the brand's entry to the Asia Pacific Region. For its Australian debut, Peloton will introduce the original Peloton Bike loved by millions, the Peloton Bike+ providing the ultimate experience in cardio and strength, and the Peloton App, with content across 10+ fitness disciplines including indoor cycling, running (outdoor and indoor), cardio, strength, yoga and more. Australian consumers will be able to choose from thousands of game-changing workouts with real-time motivation and curated playlists featuring their favorite artists, including Beyoncé and The Beatles.
Nautilus Inc. reported its unaudited operating results for the fourth quarter and full year ended December 31, 2020. “Our team’s passion to deliver a best-in-class consumer experience resulted in our strongest quarterly performance of all time. We delivered robust growth across our brands, channels, and products. Net sales grew 82% or 108% excluding the impact of the Octane brand, which we sold in October 2020. We expanded gross margins by 450 basis points, delivered operating income of $41 million, and generated $40 million of EBITDA,” said Jim Barr, Nautilus Inc. Chief Executive Officer. “The demand for in-home fitness has not abated in early 2021, even in the face of a vaccine roll-out. We ended the year with $91 million in backlog as, similar to many industries, we continue to face disruptions in global logistics. We are managing through these temporary constraints which we expect will remain through the first half of calendar 2021.”
Alphabet Inc. announced financial results for the quarter and fiscal year ended December 31, 2020. Sundar Pichai, CEO of Google and Alphabet, said: “Our strong results this quarter reflect the helpfulness of our products and services to people and businesses, as well as the accelerating transition to online services and the cloud. Google succeeds when we help our customers and partners succeed, and we see significant opportunities to forge meaningful partnerships as businesses increasingly look to a digital future.”
Amazon.com Inc.’s Amazon Web Services, Inc. (AWS) and Red Hat, the world’s leading provider of enterprise open source solutions, announced the general availability of Red Hat OpenShift Service on AWS (ROSA), a new managed service available via the AWS Console that makes it easier for Red Hat OpenShift customers to build, scale, and manage containerized applications on AWS. With ROSA, customers can enjoy more simplified Kubernetes cluster creation using the familiar Red Hat OpenShift console, features, and tooling without the burden of manually scaling and managing the underlying infrastructure. ROSA streamlines moving on-premises Red Hat OpenShift workloads to AWS, and offers a tighter integration with other AWS services. ROSA also enables customers to access Red Hat OpenShift with billing and support directly through AWS, delivering the simplicity of a single-vendor experience to customers running Red Hat OpenShift on AWS.
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