Demand for Cold-Pressed Drinks Could Juice an $8.1 Billion Opportunity

With more people becoming far more health conscious, the cold pressed juice market is expected to grow from just $4.3 billion in 2017 to more than $8.1 billion by 2024. It’s also expected to fuel big growth for companies such as Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), Inc. (NASDAQ:AMZN), Hain Celestial Group Inc. (NASDAQ:HAIN), Coca-Cola Co. (NYSE:KO), and Starbucks Corp. (NASDAQ:SBUX).

According to Research and Market, “An increasing number of diabetic patients, terrible obesity issues, and increasing nutritional and health concerns among clinicians are having an impact on the Cold Pressed Juice markets as people turn to good nutrition as a supplement to medications. Changing lifestyle impacts the market.”

Made by pressing juice from vegetables and fruits, such juices are quickly becoming popular because they contain such high amounts of nutrients. "Traditional juice is made by using a centrifugal juicer, which uses fast spinning blades to extract the juice from the fruits and vegetables. The heat generated from the blades and spinning instrument actually breaks down the enzymes and nutrients that consumers want from the produce. Cold-pressed juice, however, uses hydraulic pressing as that process fully preserves the nutrients of the produce," reports Maglio Companies.

Look at Better Plant Sciences (CSE:PLNT)(OTC:VEGGF) for example

Better Plant Sciences just announced Jusu juice is now available for purchase at select brick-and-mortar retail locations in British Columbia and Alberta.

In addition to being available at Better Plant’s Jusu Bar quick-serve location in Victoria, BC and via home delivery though Better Plant’s direct-to-consumer eCommerce platform, Jusu’s cold-pressed juices are also available for purchase at select locations of these trusted Canadian retailers: Whole Foods Market Victoria, Red Barn Market, Market on Yates, Market on Millstream, Lifestyles Market, and Amaranth Foods.

Better Plant intends to aggressively build its network of retailers that sell Jusu products across Canada. Its own in-house sales team is augmented by eight sales brokers across Canada, who are engaged through intermediaries to add additional retailers to carry Jusu products.

Better Plant is also pleased to announce initiatives to give back to the community. Each Jusu Bar delivery location is partnering with local charitable organizations, in an effort to contribute to the well-being of each community by reducing food waste and providing healthy juices to people in need. In Victoria, BC Jusu has teamed up with The Rainbow Kitchen and Community Food Support, in Vancouver, BC Jusu has teamed up with Vancouver Food Runners, and in Calgary, Alberta Jusu supports The Mustard Seed.

“At Jusu we have always done what we can to engage our employees in community outreach,” says Joelle Fiorito, Chief of Operations at Jusu. “By doing this we have not only been able to give back to many, but it has also helped build positive team culture and form meaningful relationships within our community. For us, these things are very important as they provide the opportunity for employees to feel part of something bigger which makes for a happier, more connected and engaged team, resulting in more satisfied and loyal customers.”

Other related developments from around the markets include: Inc. has been named the 2021 recipient of the Food Industry Association’s Food Safety Innovation Award for demonstrating a commitment to the advancement of food protection through performance, practice, creation, sustainment and leadership. “We are constantly innovating to find ways to delight our customers, while keeping them safe throughout their shopping experience,” said Allison Jennings, Director, Worldwide Food Safety, Compliance, & Quality at Amazon. “It is exciting to see artificial intelligence, machine learning, the internet of things, and other yet undiscovered technologies being leveraged across industries and government to drive innovation for us all - especially during these unprecedented times.”

Hain Celestial Group Inc., a leading organic and natural products company with operations in North America, Europe, Asia and the Middle East providing consumers with A Healthier Way of Life reported financial results for the second quarter ended December 31, 2020.  Mark L. Schiller, Hain Celestial's President and Chief Executive Officer, commented, "We are very pleased with our second quarter results, delivering mid-single digit topline growth, several hundred basis points of gross margin improvement and strong adjusted EBITDA growth. Although the macro operating environment remains challenging, our team continues to execute well against our transformational agenda. As a result, I am confident we will continue to see solid margin expansion and profit growth as we progress through the second half of fiscal year 2021."

Coca-Cola Co. announced it will release first quarter 2021 financial results April 19 before the New York Stock Exchange opens. The release will be followed by an investor conference call at 8:30 a.m. ET to discuss the results. The company invites investors to join a webcast for this event at

Starbucks Corp. announced that its Board of Directors has approved a dividend of $0.45 per share of outstanding Common Stock. The dividend will be payable in cash on May 28, 2021 to shareholders of record on May 13, 2021.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Better Plant Sciences Inc. has paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares of Better Plant Sciences Inc.
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