Health Conscious Consumers Driving Substantial Demand for Cold-Pressed Juices

Big demand for cold-pressed juices could create a $1.03 billion market by 2027, says Coherent Market Insights. All thanks to a growing number of health conscious consumers all over the world. In addition, according to Coherent, “Demand for super fruits is increasing rapidly as super fruit juice are antioxidants, vitamin-rich, and promote various health benefits such as healthy skin, healthy hair, and helps slow down premature aging. Thus, growing consumer awareness about the health benefits of cold-pressed super-fruits is expected to drive the market growth.” That’s a healthy benefit for Better Plant Sciences Inc. (CSE:PLNT) (OTC:VEGGF), Inc. (NASDAQ:AMZN), Hain Celestial Group Inc. (NASDAQ:HAIN), Coca-Cola Co. (NYSE:KO), and PepsiCo Inc. (NASDAQ:PEP).

In addition, according to Research and Market, “An increasing number of diabetic patients, terrible obesity issues, and increasing nutritional and health concerns among clinicians are having an impact on the Cold Pressed Juice markets as people turn to good nutrition as a supplement to medications. Changing lifestyle impacts the market.”

Look at Better Plant Sciences (CSE:PLNT)(OTC:VEGGF) for example

Better Plant Sciences just announced it has listed its Jusu cold-pressed juices for sale in new retail locations in British Columbia including five Red Barn Markets locations in Greater Victoria, BC and two Vitasave locations in Metro Vancouver, BC.

Jusu focuses on maximizing the nutrient content and flavour of its cold-pressed juices. Jusu juices are made with a hydraulic press that uses thousands of pounds of pressure to extract the maximum amount of liquid from fresh fruits and vegetables and does not use heat or oxygen in the pasteurization process.

On February 8, 2021 Better Plant took over operation of the Jusu juice business which it purchased in Q4 2020. Recently, Better Plant relaunched the juices with new names and new packaging and launched a new version of the eCommerce website with a consumer delivery platform.

"Red Barn Market Oak Bay is happy to have Jusu back in store. The opportunity to support a local company that is doing so much for the health and wellbeing of the community is our pleasure”, says Scott Travers, Owner and Operator at Red Barn Market, Oak Bay. “Our customers have been waiting for Jusu to relaunch and they will be lining up to get their favourite flavours.”

Better Plant also plans to substantially increase the number of Jusu juice SKUs on offer, with seven new SKUs planned for launch this summer. The focus for the new round of juice launches is to give customers more variety and exciting flavours in line with competitors and market demand. The juices have a 60-day shelf life and are sold individually or as part of a 1, 3 or 5-day cleanse. Better Plant engaged sales broker Thank You Merci, who has assigned three agents to Jusu juice in Canada, to add to Jusu’s in-house sales team, who are focused on engaging and pitching national retailers.

Other related developments from around the markets include: Inc.’s Prime Day event will be held June 21 and June 22, kicking off summer with two days of epic deals and the best savings Prime has to offer. The shopping extravaganza will deliver Prime members over 2 million deals across every category, including fashion, home, beauty, electronics, and more, along with the best in entertainment benefits and never-before-seen exclusives across Prime Video, Amazon Music, Prime Gaming, and more. Prime Day kicks off on June 21 at midnight PDT and runs through June 22.

Hain Celestial Group Inc. reported financial results for the third quarter ended March 31, 2021. Mark L. Schiller, Hain Celestial's President and Chief Executive Officer, commented, "We are pleased with our strong third quarter results. We successfully lapped the March 2020 stock up period to deliver sales in line with our guidance, several hundred basis points of margin improvement and strong adjusted EBITDA growth. I am extremely proud of our team which continues to execute more than a full year into this challenging macro operating environment. As a result, I remain confident we will continue to see growth in our get bigger businesses, solid margin expansion and profit growth as we progress through the remainder of fiscal year 2021."

Coca-Cola Co. and The Ocean Cleanup announced that Coca-Cola will become a Global Implementation Partner for The Ocean Cleanup’s river project. The unique partnership brings the international company and technological non-profit together behind a clear objective: to stem the tide of plastic pollution entering the world’s oceans, by first intercepting waste in rivers. Partnering Coca-Cola’s scale and global network with The Ocean Cleanup’s technology and data solutions, the initiative will help to expedite the deployment of cleanup systems across fifteen rivers around the world over the next 18 months, including the introduction and implementation of The Ocean Cleanup’s semi-autonomous solar-powered Interceptor™ river cleanup solutions. It also aims to engage and mobilize both industry and individuals around the world to address plastic pollution, eliminating plastic waste entering the world’s oceans and supporting ecosystems, species and water resources.

PepsiCo Inc. announced that it will issue its second quarter 2021 (ending June 12) financial results and other related information on Tuesday, July 13, 2021 by posting the following materials and links on the company's website at

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