Nearly Half of Consumers are Now Shopping for Plant Based Products

The plant based food boom is here to stay. In fact, according to Whole Foods Market, “The choice to highlight plant-based predictions comes at a time when shoppers are focusing on eating more plants. According to a recent study by The Hartman Group, nearly half (48%) of consumers look for products labeled as plant based.” That’s big news for companies such as Komo Plant Based Foods (CSE:YUM), Very Good Food Company Inc. (TSXV:VERY)(OTC:VRYYF), Unilever (NYSE:UL), Plantx Life Inc. (CSE:VEGA)(OTC:PLTXF), and Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF)(FSE:0YL).

“Plant-based is the grocery category to watch right now as brands continue to innovate by using new ingredients and processes that make plant-based products exciting for shoppers,” said Parker Brody, Senior Global Category Merchant for Plant-Based at Whole Foods Market. “And in the laid-back days of summer, we find that customers are breaking out of their routines and are more open to trying something new, whether they’re longtime vegans or just starting to experiment with plant-based eating.”

Komo Plant Based Foods (CSE:YUM) Expanding Direct to Consumer Sales

Komo Plant Based Foods Inc. just announced it is expanding its direct to consumer sales through Pop-Up and Farmers Markets. Komo launched its online direct to consumer eCommerce platform in March 2021, offering its delicious frozen plant based meals for direct delivery throughout Metro Vancouver, including 19 municipalities. SInce then it has expanded its reach by selling through Legends Haul, an online grocer that delivers to Vancouver Island, Sea to Sky and the Sunshine Coast in British Columbia.

Now, Komo is expanding its direct to consumer reach through participation in farmers markets throughout the Lower Mainland of British Columbia. To date, Komo has participated twice at the Coquitlam Farmers Market with strong consumer response, both times selling out of certain products. This weekend, Komo will be part of the Got Craft? Foodie Pop-Up Virtual Market from June 10 to June 13, 2021 where consumers can shop from a curated collection of delicious goods from local chefs.

“The response at the farmers markets has been amazing. It's been great to showcase Komo’s products to new consumers who attend the markets looking for new brands,” says Komo Comfort Foods CEO Jeffrey Ma. “Komo’s hearty comfort foods are designed to appeal to people who love to eat well, allowing people to answer the everyday question of “What’s for dinner?” with wholesome plant-based options.

“As a start-up, we are constantly trying to build brand awareness, learn about our customers, share our foods and get feedback about our messaging and products. The local markets allow us to do all this and more - it’s a win-win-win scenario. Marketing online is important, but it can't replace the face-to-face we have with customers at these shows. We will also plan to use this avenue to test reception with new product concepts before scaling production commercially.”

Komo is booked to attend Farmers markets every week throughout the summer to sell its delicious plant based products through its Komo booth, and allow consumers to meet the team. Komo will be at the following markets in British Columbia in June:

- Thurs, June 10 - False Creek Farmers Market, 2 - 6pm

- Wed, June 16 - Port Moody Farmers Market, 3 - 7pm

- Wed, June 23 Downtown Farmers Market (Vancouver), 2 - 6pm

- Sun, June 27 Coquitlam Farmers Market, 9am - 1pm

Other related developments from around the markets include:

Very Good Food Company Inc., a leading plant-based food technology company, announced that it has partnered with Vancouver-based homegrown meal kit company, Fresh Prep, to add VERY GOOD's innovative plant-based food products to its extensive menu of recipes and meal kits. The partnership with Fresh Prep marks VERY GOOD's entry into the food service and meal kit space representing the latest milestone in its growth strategy, which focuses on making its diversified line of minimally processed, high-quality plant-based foods easily accessible to its growing consumer base.

Plantx Life Inc. announce that the Company, through its wholly-owned subsidiary, New Deli Hillcrest LLC, has entered into an asset purchase agreement dated June 1, 2021 to acquire certain assets of Liv Marketplace LLC for an aggregate purchase price of US$3,150,000. California-based Liv Marketplace is the exclusive online fulfillment partner and retail distributor of PlantX products within the United States and is responsible for building and operating PlantX's 4,515-square-foot brick-and-mortar retail store in San Diego, California. Upon completion of the Acquisition, the San Diego location will be rebranded as New Deli by PlantX, as a Company-owned corporate location.

Unilever has announced that it will partner with food-tech company ENOUGH (formerly 3F BIO) to bring new plant-based meat products to market. ENOUGH’s technology uses a unique zero-waste fermentation process to grow a high-quality protein. Natural fungi are fed with renewable feedstock, such as wheat and corn. This produces ABUNDA® mycoprotein, a complete food ingredient containing all essential amino acids as well as being high in dietary fibre. The global meat-free sector is experiencing explosive growth as people around the world become more conscious of the impact of animal products on their health and the planet. Recent estimates suggest the global meat-free sector will hit US$290 billion in 2035.

Else Nutrition Holdings Inc. announced results for its first quarter ended March 31, 2021. Management is pleased to announce it achieved significant progress executing its go-to-market plan in the US market to become one of the leading providers of baby food products as a healthy alternative to dairy-based formulas. Q1 2021 revenues of C$1,135 thousand, an 90% growth over revenues of C$598 thousand in Q4 2020 and an increase of 282% vs. revenues over C$297 thousand in Q1 2020. 149% growth in quarter-over-quarter Formula revenues of C$862 thousand in Q1 2021 over C$346 thousand in Q4 2020.  First quarter to recognize formula revenues from the retail market. The Company successfully launched retail sales at Sprouts Farmers Market, a leading natural food retailer in the US. 

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Komo Plant Based Foods has paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares Komo Plant Based Foods. Please click here for full disclaimer.

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