For years, we’ve heard how video games can be detrimental. Now, according to Health Tech Zone, “there is mounting evidence that video games provide benefits to players that go beyond simple entertainment. Gaming can be fun, but it could help players develop to achieve a great future career or even improve health.” In addition, according to The Guardian, “Playing video games can be good for your mental health, a study from Oxford University has suggested, following a breakthrough collaboration in which academics at the university worked with actual gameplay data for the first time.” Gaming can also assist with education as well, with the ability to help influence and shape social issues. It’s another positive catalyst for gaming companies, such as Enthusiast Gaming Holdings Inc. (TSX:EGLX) (NASDAQ:EGLX), Activision Blizzard (NASDAQ:ATVI), Electronic Arts Inc. (NASDAQ:EA), Take-Two Interactive Software Inc. (NASDAQ:TTWO), and Roblox Corp. (NYSE:RBLX) are exploding.
Look at Enthusiast Gaming Holdings Inc. (TSX:EGLX)(NASDAQ:EGLX) for example
Enthusiast Gaming Holdings Inc. just announced it has partnered with the Ad Council and COVID Collaborative on their COVID-19 Vaccine Education Initiative, promoting COVID-19 vaccine awareness and education among young adults.
The COVID-19 Vaccine Education Initiative is the largest and most significant public health communications campaign in U.S. history, answering the top questions Americans have about the vaccines so they can make an informed decision for themselves and their families. While vaccine hesitancy has decreased significantly throughout 2021, nearly 25% of young adults aged 18-29 still say they still want to “wait and see” how the vaccine is working, which is higher than any other age group, with 45% saying they don’t have enough information about where they can go to get the vaccine.
Enthusiast Gaming’s campaign aims to amplify this message around the importance of COVID-19 vaccine education and awareness by way of influencer advocacy utilizing its leading roster of influencers and creators, including its all-star Luminosity Gaming team members. The campaign is centered around a Twitter hashtag challenge #LGIGOTTHESHOT, by which Enthusiast Gaming influencers encourage and challenge gamers to share their decision for getting vaccinated in an effort to promote its safety, and help ease concerns within the young adult community, all for a chance to be one of the five selected winners to be featured in an hour-long stream during Luminosity Live at the end of June playing alongside Luminosity Gaming talent. Winners will also receive a signed Luminosity Gaming jersey and a 30-minute coaching session with one of the Luminosity Gaming team members.
Also, as part of the campaign, Luminosity Gaming Team member RockyNoHands will be participating in a great roundtable discussion with Dr. Tom Frieden from the CDC alongside other traditional sports media members.
“We are honoured to be a part of this collaborative and monumental initiative with the Ad Council and COVID Collaborative, to help raise awareness for COVID-19 vaccines in young Americans by way of access and engagement with our massive audience of gaming and esports fans, of which 70% is represented by the younger GenZ and Millennial demographics,” commented Adrian Montgomery, CEO of Enthusiast Gaming. “The recognition by the Ad Council and COVID Collaborative of the access our platform provides into this young American demographic is yet another example of the power of our platform and the significance that our engaged GenZ and Millennial audience has to influence and shape social issues.”
“Our goal with this initiative is to educate as many young adults in America as possible about the COVID-19 vaccines, equipping them with the answers and information they need to make informed decisions for themselves and their families. We are excited to partner with Enthusiast Gaming and leverage their platform to reach their young gaming audience, engaging with them on this critical issue,” said Kathleen Kayse, Chief Media Strategy and Partnerships Officer at the Ad Council.
Other related developments from around the markets include:
Activision Blizzard announced first-quarter 2021 results. “Our employees continue to demonstrate exceptional performance under challenging circumstances,” said Bobby Kotick, CEO of Activision Blizzard. “That relentless drive across our franchises produced strong first quarter results that were well ahead of expectations. Our continued overperformance enables us to raise our outlook for the full year.”
Electronic Arts Inc., a worldwide leader in interactive entertainment, announced that Mr. Kofi A. Bruce will be nominated to EA’s Board of Directors at EA’s 2021 annual stockholders meeting. Mr. Bruce is expected to be appointed to EA’s Audit Committee. Mr. Bruce is a transformational executive with more than 20 years of finance, operational strategies, and risk management experience at public, consumer-facing businesses. He currently serves as Chief Financial Officer for General Mills, one of the world's largest food companies.
Take-Two Interactive Software Inc. reported strong results for its fourth quarter and fiscal year 2021, ended March 31, 2021, and provided its initial outlook for its fiscal year 2022, ending March 31, 2022 and fiscal first quarter 2022, ending June 30, 2021. “Our strong fourth quarter results concluded an exceptional year for our organization,” said Strauss Zelnick, Chairman and CEO of Take-Two. “We delivered record operating results, including Net Bookings of approximately $3.6 billion and Adjusted Unrestricted Operating Cash Flow of $920 million. Throughout the year, we enhanced our organization for the long term by broadening our portfolio of offerings, capitalizing on diverse business models, enhancing our infrastructure, and most importantly, investing in our creative talent.”
Roblox Corp.,and Warner Bros. Pictures are bringing a big party to Roblox to celebrate In the Heights, the new musical film from Hamilton creator Lin-Manuel Miranda. San Mateo, California-based Roblox has created an immersive experience that simulated the Washington Heights neighborhood from the film so that players can attend a big virtual launch party for the film. Players can party inside the space and then on June 10 and June 11, they can participate in special launch party activities. It’s the pandemic’s equivalent of a Hollywood premiere.
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Enthusiast Gaming Holdings Inc. by Enthusiast Gaming Holdings Inc. We own ZERO shares of Enthusiast Gaming Holdings Inc. Please click here for full disclaimer.
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