Millions of people are on a health kick. They're watching what they eat to address health concerns, boost immune systems, increase productivity, and even focus. Many are even turning to functional superfoods. In fact, there's so much demand, Precedence Research says the market could be worth $309 billion in the next six years, and grow at a CAGR of 7.5%. "The increasing prevalence of chronic diseases prompts consumers to shift towards healthier food consumption habits. Rising interest of consumer regarding immunity benefits of a proper diet accounts for the key factor that drives the growth of functional foods market across the globe." Some of the top companies benefiting from the trend include Rritual Superfoods Inc. (CSE:RSF)(OTC:RRSFF), Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF)(FSE:0YL), Burcon NutraScience Corp. (TSX:BU)(NASDAQ:BRCN), Very Good Food Company Inc. (CSE:VERY)(OTC:VRYYF), and Laird Superfood Inc. (NYSE:LSF).
Rritual Superfoods (CSE:RSF)(OTC:RRSFF) to Launch Product Line in CVS Stores Nationwide
Rritual Superfoods Inc. just announced the Company's premium brand of functional superfoods will launch in CVS stores across the USA.
"This phase one placement at CVS, the largest drugstore chain in the USA,1 is a significant milestone for Rritual's national retail rollout. In terms of the Rritual brand, placement with CVS further establishes confidence in our products and escalating demand for this category with consumers," said Mr. David Kerbel, Rritual Superfoods CEO. "Rritual's placement in CVS is doubly significant because our products have been chosen for CVS's new HealthHUB concept, which aims to transform the 'consumer health experience' with education and personalized service from CVS trained professionals at the community level."
In 2020, CVS opened 650 HealthHUB locations, and it plans to have 1,500 locations open by the end of 2021. CVS HealthHUB locations offer online streams of wellness and nutrition content from its community rooms in place of in-person classes, and care concierges pivoted to focus on reaching out to patients telephonically.
CVS will carry Rritual's full individual product line, including:
- Chaga IMMUNE with adaptogens Eleuthero Root and Astragalus to support healthy immune function and well-being all year round.
- Lion's Mane FOCUS with adaptogens Rhodiola Rosea Root and Bacopa to support brain health and cognitive function.
- Reishi RELAX with adaptogen Ashwagandha and cacao to help the body adapt to stress.
Rritual and CVS will work together to develop an in-store education program for CVS trained professionals to best serve CVS consumers on their "path to better health."
Rritual has scaled its production to meet growing demand, with a strategic sales and marketing focus aimed at major retailers across the USA in 2021. As previously noted, Rritual's retail strategy is disruptive, the Company is aiming at national retailers rather than regional rollouts to gain market share and establish category defining leadership.
Rritual product offerings are all USDA-certified organic and are a caffeine-free option that can be mixed with other beverages or enjoyed by itself. Rritual's proprietary Immune-Synergy Six Mushroom Blend is the only functional health product on the market that contains a daily prebiotic blend which nourishes a healthy gut microbiome and facilitates balanced digestive function.
Other related developments from around the markets include:
Else Nutrition Holdings Inc., the plant-based baby, toddler and children nutrition company announced its plant-based protein shakes for kids have reached Amazon's top positions in hot new releases in the baby and toddler nutritional shakes category as of June 20th, within days after launch. Amazon updates the rankings based on sales performance of new products. "We're thrilled to have such favorable early response by parents to our newest products in the Else portfolio," said Hamutal Yitzhak, Else Nutrition's CEO & Co-Founder. "As part of our mission to help change the face of early childhood nutrition, the addition of these new products allows us to offer first of its kind whole food-based, clean label products to many more families."
Burcon NutraScience Corp., a global technology leader in the development of clean-label, plant-based proteins for foods and beverages, will hold an investor conference call and webcast on Tuesday, June 29, 2021 at 5:00 p.m. Eastern time to provide a business update and discuss its financial results for the year ended March 31, 2021. The Company's financial results will be issued in a press release prior to the call.
Very Good Food Company Inc. announced that through its new wholesale distribution partnership with Horizon Grocery + Wellness, it has signed on with Save-On-Foods, a major Canadian grocer, to carry The Very Good Butchers suite of products in 184 of its retail stores across Canada. On the Company's home turf in Canada, VERY GOOD has entered into a new partnership with Horizon Grocery + Wellness, Western Canada's leading distributor of organic and natural foods, natural personal care items and nutritional health supplements. Horizon joins VERY GOOD's North American network of wholesale, eCommerce and food service partners, helping to power the Company's growth and move its plant-based offerings from its production facilities to customers' plates.
Laird Superfood Inc. just announced the expansion of its popular Powdered Superfood Coffee Creamer line with the launch of Aloha Oat & Macadamia Nut Superfood Creamer - a plant-based oat milk creamer inspired by the flavors of Hawaii and created the superfood way. After the continued success of Laird Superfood's best-selling coconut-based Powdered Superfood Creamers, Aloha OatMac Superfood Creamer marks its place as the brand's first non-coconut based creamer. With this launch, Laird Superfood continues to define the superfood space by bringing delicious products that provide natural fuel - sustainably and affordably.
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