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Public Alerts Are Coming to The Smart Phones Of Canadian Consumers

Canadians will soon get alerts on their smart phones concerning everything from forest fires to terrorist attacks.

Canada’s wireless providers are preparing for a looming update to the National Public Alerting System that will force smartphones to sound an ominous alarm when an emergency alert is triggered such as for a forest fire, natural disaster or terrorist attack.

In case of emergencies including Amber Alerts, forest fires, natural disasters, terrorist attacks or severe weather, officials will be able to send a localized alert that will compel compatible phones on an LTE network to emit an alarm — the same shrill beeping that accompanies TV and radio emergency alerts — and display a bilingual text warning.

The Canadian Radio-television and Telecommunications Commission (CRTC) gave wireless providers a year to implement the system with a deadline of April 6 to be ready to go live. A report by the CRTC said most wireless providers were in favour of an opt-out option or the ability to disable the alarm for some types of alerts, but consumers can’t turn off the warnings.

If a smartphone is turned off, it cannot be forced on by an alert. Similarly, if a smartphone is muted an alert cannot force the device to play the alarm. While a broad range of popular phones are compatible with the program, wireless providers have released different lists of phones that will receive the alerts on their networks. Consumers can look up their phone and more information on the program at alertready.ca.

The mobile alert system is administered by Pelmorex Corp., the parent company of the Weather Network, which will be sending out test alerts in early May to get consumers used to the program. The CRTC has said wireless providers cannot charge a separate fee on consumers’ bills for participating in the mobile alerting system.