11:53 AM EST - Metro Inc. : unveiled its digital ecosystem (web and mobile) following development that required 18 months of work. This first for Quebec food retailers enables the company to take a major step in implementing its personalization strategy, marked by the launch of the metro&moi rewards program in 2010 and the introduction of personalized and mass digital coupons last June. Metro Inc.
shares T.MRU are trading up $0.21 at $66.57.
