11:39 AM EST - The Yield Growth Corp. : Announced that it will launch its hemp skin care line Urban Juve in the United States at the upcoming ipsy Live event to be held at Center 415 in Midtown Manhattan, New York, on October 11th - 13th, 2019. The inaugural ipsy Live event celebrates beauty influencers, including YouTube, Pinterest, and Instagram tastemakers and features a combination of on-stage performances, workshops, meetups, and networking opportunities, with a focus on video, sharing, and self-expression. Over 4,000 influencers and cosmetic enthusiasts are expected to attend. ipsy Live's expected audience includes up-and-coming influencers, ipsy mega fans and brands interested in reaching beauty vloggers and bloggers in person. Urban Juve, as a silver sponsor of the event, is anticipating a high level of social media engagement and will be included on multi-branded posts, which have the potential to reach ipsy's 2.3 million Instagram followers and 5.4 million Facebook followers. "Attending and sponsoring the ipsy Live event is a key part of our strategy to leverage influencers and gain earned media," says Krystal Pineo, director and co-founder of Yield Growth. "With the launch of Urban Juve in the United States, our goal is to achieve viral adoption of our products through bold influencer marketing campaigns." The Yield Growth Corp.
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