11:18 AM EST - Media Central Corporation Inc. : Announced the beta-launch of its newest platform, ECentralSports.com. ECentralSports will be a dynamic digital destination for eGaming and eSports fans in search of the latest in news, information and culture. Leveraging NOW Magazine and Georgia Straight, the Company's central publications, ECentralSports will enter the market with access to 6.5 million of the most coveted consumers and the support of award-winning editors, writers and directors. "We are absolutely thrilled to announce the beta-launch of our Gaming publication, ECentralSports.com. The audience psychographics of eSports and gaming enthusiasts directly aligns with our existing audience of 6.5 million market and cultural pace setters," said Brian Kalish, CEO of MediaCentral. "ECentralSports will acquire and scale traffic by leveraging readership from our current high-performing titles, opening up immediate opportunities to monetize the new channel through an integrated editorial, display advertising, affiliate marketing and omnichannel sponsored content strategy, designed to benefit our advertising partners." Media Central Corporation Inc.
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