10:01 AM EST - Enthusiast Gaming Holdings Inc. : Announced that it has signed an integrated partnership deal with TikTok, the leading destination for short-form mobile video. TikTok will leverage Enthusiast Gaming’s vast platform of video game and esports fan communities to help drive adoption and bridge the integration of TikTok within the gaming and esports industry. We are delighted to be partnering with TikTok, a revolutionary company that is dominating mobile media, to provide them with an integrated approach to increase awareness and engagement by delivering unique and creative content to our loyal fan communities,” commented Adrian Montgomery, CEO of Enthusiast Gaming. “Our recognition by Comscore as the largest mobile entity in the United States in the Gaming Information category validates the extensive reach we have into the elusive Gen Z and Millennial gaming market. We are excited to work together to create value for the TikTok community.” Enthusiast Gaming Holdings Inc.
shares T.EGLX are trading up 61 cents at $9.96.
