09:47 AM EST - Better Choice Company : Better Choice Company (OTCQX: BTTR) (“Better Choice”), an animal health and wellness company, today announced its plans to enter the freeze-dried market for dog and cat food internationally, adding to its strong lineup of products already sold to Asian consumers under the Halo brand. This expansion opportunity represents an additional growth opportunity to the previously announced minimum purchases with the Company’s Asian distribution partners, totaling $25.6 million in aggregate sales over the next two years. Better Choice anticipates that these products will be sold under the popular Halo brand through its existing distribution partner network in Asia, with a particular focus on China, Korea and Japan. Halo’s commitment to product quality has resonated strongly with Asian pet parents that desire an easier to digest food for their pets with certified ingredients from a brand they trust. This opportunity is particularly compelling as freeze-dried raw dog food is one of the fastest growing sub-categories of premium pet food, with Packaged Facts reporting 39% YoY growth in the sub-category in 2019 in the United States. Better Choice Company
shares O.BTTR are trading up 4 cents at $1.52.
