10:22 AM EST - BBTV Holdings Inc. : Announced its NFT Division has made an investment into Nifty's, Inc., the first social NFT platform dedicated to bringing digital collectibles to mainstream audiences. Following the official launch of BBTV's NFT division in May, 2021, BBTV has made a US $250,000 minority investment into Nifty's and is establishing a strategic alliance as part of its growth strategy and its commitment to make NFTs available to the creator economy worldwide. BBTV is excited about the many ways NFTs may be utilized by creators to engage fans and generate new revenue streams through the format bridging art and community experiences with digital collectibles. "This investment and strategic alliance is another step forward for our NFT division as it provides BBTV and its creators with the opportunity for new revenue streams while empowering those creators to engage with their fan base in a more authentic way as the fans get to own a piece of the creators' IP," comments Shahrzad Rafati , Chairperson & CEO, BBTV. "We already sit on a massive library of IP from some of the most engaging content creators in the world, we can now start to activate it through NFTs to further grow our higher margin Plus solutions." BBTV Holdings Inc.
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